Gaming’s not just for kids anymore. The majority of Baby Boomers play video games every week, too, and Candy Crushing grandparents also contribute to the $60 billion-plus industry.

We’re on track to spend more on video games this year in the United States than ever before.

2025 was the video game industry’s second-biggest year on record, according to data from the Entertainment Software Association, Circana and Sensor Tower. We only spent more on games when we were locked down with nothing to do but play Animal Crossing in 2020.

And 2026 could be even bigger.

It used to be a real boom-or-bust industry. Like Hollywood, but instead of everyone rushing to go see “Wicked,” everyone would rush to buy the newest PlayStation or Nintendo gaming system, and wait for months or years for the next installment of “Zelda” or “Star Wars” or “Madden.”

Those booms still happen. There was a boom when the Nintendo Switch came out last June.

But there aren’t as many busts anymore.

“Pretty much everybody who wants to play can now, because of the proliferation of smartphones all over the world and the drop in costs for bandwidth and access,” said Dmitri Williams, communications professor at the University of Southern California.

And most people do want to play. One in three people over 80 years old and the majority of Baby Boomers play video games every week.

“This is not one demographic. Young kids don’t spend enough to spend $60.7 billion by themselves,” said Aubrey Quinn with the Entertainment Software Association, a trade group. “I feel like every time I sit on a plane next to a woman 50 or older, she’s got her iPad out or her phone out, and she is doing some sort of puzzle-matching-something game.”

The 8-year-old Roblox warriors and the 80-year-old Candy Crush-ers are primarily spending on free-to-play games. These are the ones where you can grind for hours without paying a cent, but you get interrupted every five minutes with an ad, and if you just spent $4.99 per month you could get rid of the ads and unlock this special currency that would make building your virtual garden go way faster. If you’ve ever done that, you added to the $60.7 billion gaming industry.

The other growing model is gaming subscriptions. Just like you pay for Spotify and Netflix, you might buy a season pass that unlocks cool costumes and catchphrases for your character.

Even as these other revenue sources have grown, 2025 also got a good old fashioned boost from the new Nintendo console.

And this year is set to get a boost too.

“‘Grand Theft Auto VI’, that’s something that we’ve been waiting for over a decade,” said Sam Aune with the digital analytics group Sensor Tower. “Everyone thinks that ‘GTA VI’ is going to be one of the hugest moments in maybe gaming history when it comes out later this year. Fingers crossed.”

“Grand Theft Auto” has a little bit of everything that makes games profitable. You’ll pay a lot of money for it, you can play online and pay money for cool bells and whistles, there’ll be clips on social media from content creators which act as free advertising, and it’ll generate the same everybody’s-doing-it fervor as dressing in pink and going to see the Barbie movie.

“The one big tent pole sometimes is something that people are rallying around the way that you’d say, ‘Well, nobody watches the same thing anymore, except for the Academy Awards and the Super Bowl. Sometimes that’s the equivalent in games,’” Williams said.

Market place

Saudi Arabia’s Ministry of Human Resources and Social Development has announced two new decisions aimed at increasing Saudi participation in specialised jobs and creating better employment opportunities for citizens.

According to the Saudi Press Agency (SPA), the first decision raises Saudisation in engineering roles to 30 per cent and sets a new minimum salary of SR8,000 for Saudi engineers working in the private and non-profit sectors. The rule is effective from December 31, 2025, and will apply to companies with five or more employees across 46 engineering roles. These include positions such as architect, industrial engineer, and power generation engineer. Professionals must be accredited by the Saudi Council of Engineers. Companies will be given six months to prepare before the decision is enforced.

The second decision increases Saudisation in procurement professions to 70 per cent within the private sector. This has been effective from November 30, 2025, and will apply to businesses employing three or more workers in 12 procurement-related roles, including procurement manager, contracts manager, and warehouse keeper. A six-month grace period will also be provided.

The ministry said the measures are designed to improve the work environment, expand job opportunities for Saudis, and strengthen national participation in key sectors. A detailed guide outlining requirements and compliance steps is available on the ministry’s website.

Story by Gulf News

The Saudi-Tunisian Business Forum concluded in the capital, Riyadh. The forum was organized by the Ministry of Industry and Mineral Resources in cooperation with the Ministry of Investment and the Federation of Saudi Chambers, and was attended by Minister of Industry and Mineral Resources Bandar Alkhorayef and Tunisian Minister of Economy and Planning Dr. Samir Abdelhafidh.
The forum brought together more than 300 participants from the public and private sectors to discuss deepening economic partnership and translating shared visions into tangible, value-added projects.
Discussions focused on ways to enhance economic integration and joint investments across key sectors, including industry, agriculture, energy, sustainability, and supply chains, with an emphasis on stimulating the investment environment and expanding private-sector partnerships in both countries.
The Saudi side highlighted the competitive advantages of the Kingdom’s investment ecosystem and the enablers available to facilitate the investor journey, while showcasing high-potential opportunities in promising sectors aligned with Saudi Vision 2030.
Participants also discussed renewable energy projects and electrical interconnection, underscoring their importance in strengthening energy security and regional integration, and in creating high-quality investment opportunities in this vital sector.
The forum witnessed the signing of a memorandum of understanding between the Federation of Saudi Chambers and the Tunisian Union of Industry, Trade and Handicrafts (UTICA), aimed at institutionalizing cooperation and facilitating the exchange of investment opportunities, ensuring that the forum’s outcomes are translated into measurable projects in priority sectors.
— SPA