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Saudi Crown Prince launches Ceer, kingdom’s first EV brand with Foxconn

Saudi Arabia’s Crown Prince Mohammad bin Salman bin Abdulaziz on Thursday launched Ceer, the kingdom’s first automotive brand to design and manufacture electric vehicles in the country.

The company, a joint venture between the kingdom’s Public Investment Fund (PIF) and Hon Hai Precision Industry Co. — also known as Foxconn — will design, manufacture and sell a range of vehicles including sedans and sports utility vehicles to consumers in the MENA region.

Vehicles are scheduled to be available in 2025.

Ceer hopes to attract over $150 million of foreign direct investment, and create up to 30,000 direct and indirect jobs. The company is projected to directly contribute $8 billion to Saudi Arabia’s GDP by 2034.

The company will licence component technology from BMW for use in the vehicle development process. The electrical architecture of the vehicles will be developed by Foxconn.

“Saudi Arabia is not just building a new automotive brand, we are igniting a new industry and an ecosystem that attracts international and local investments, creates job opportunities for local talent, enables the private sector, and contributes to increasing Saudi Arabia’s GDP over the next decade, as part of PIF’s strategy to drive the economic growth in line with Vision 2030,” Mohammed bin Salman said.

Chairman of Hon Hai Technology Group, Young Liu, said: “Foxconn is excited about our partnership with PIF to create a new automotive company that will focus on designing and manufacturing electric vehicles in and for Saudi Arabia. We will leverage Foxconn’s technological expertise to support Ceer’s vision of creating a range of iconic electric vehicles that are built around the themes of connectivity, infotainment and autonomy. We want to make electric vehicles mainstream, and that is what Ceer is going to achieve in Saudi Arabia and the wider region.”

Story by Gulf News

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Business

Gold prices fall on firmer dollar

Gold fell about 2% on Monday, as a stronger U.S. dollar weighed on the greenback-priced bullion, while higher energy costs fueled inflation concerns and further dimmed the prospects for near‑term reductions in interest rates.

Spot gold was down 1.7% at $5,082.51 per ounce, as of 0233 GMT. U.S. gold futures for April delivery were down 1.4% at $5,099.40.

The dollar rose to a more-than-three-month high, making bullion more expensive for holders of other currencies.

The U.S. 10‑year Treasury yields climbed to a one-month high, raising the cost of holding non‑yielding gold.

“Gold is on the back foot today despite the market tumult, with triple-digit oil prices boosting the dollar on inflation fears and scaled back rate-cutting expectations,” said Tim Waterer, KCM Trade chief market analyst.

Crude oil prices surged more than 20% to above $110 per barrel as the expanding U.S.-Israeli war with Iran led some major Middle Eastern oil producers to cut supplies amid fears of prolonged disruption to shipping through the Strait of Hormuz.

“Much of gold’s price rise over the last 12 months was predicated on a dovish outlook for U.S. interest rates, but given the inflation risk presented by $100 per barrel oil, rate cuts are no longer a given and gold has repriced accordingly,” Waterer said.

Investors expect the U.S. Federal Reserve to keep interest rates steady at the end of its two-day meeting on March 18, as per CME Group’s FedWatch tool. The odds of a June hold, which were below 43% last week, climbed to more than 51%.

Bullion tends to thrive in a low-interest-rate environment as it is a non-yielding asset.

Meanwhile, raising geopolitical tensions in the Middle East, Iran on Monday named Mojtaba Khamenei to succeed his father, Ali Khamenei, as supreme leader, signalling that hardliners remain firmly in charge.

Spot silver dropped 2.2% to $82.50 per ounce. Spot platinum fell 2.8% to $2,076.07, and palladium was down 1.2% at $1,605.12.

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Business

Why 2026 could set a new high score for the video game industry

Gaming’s not just for kids anymore. The majority of Baby Boomers play video games every week, too, and Candy Crushing grandparents also contribute to the $60 billion-plus industry.

We’re on track to spend more on video games this year in the United States than ever before.

2025 was the video game industry’s second-biggest year on record, according to data from the Entertainment Software Association, Circana and Sensor Tower. We only spent more on games when we were locked down with nothing to do but play Animal Crossing in 2020.

And 2026 could be even bigger.

It used to be a real boom-or-bust industry. Like Hollywood, but instead of everyone rushing to go see “Wicked,” everyone would rush to buy the newest PlayStation or Nintendo gaming system, and wait for months or years for the next installment of “Zelda” or “Star Wars” or “Madden.”

Those booms still happen. There was a boom when the Nintendo Switch came out last June.

But there aren’t as many busts anymore.

“Pretty much everybody who wants to play can now, because of the proliferation of smartphones all over the world and the drop in costs for bandwidth and access,” said Dmitri Williams, communications professor at the University of Southern California.

And most people do want to play. One in three people over 80 years old and the majority of Baby Boomers play video games every week.

“This is not one demographic. Young kids don’t spend enough to spend $60.7 billion by themselves,” said Aubrey Quinn with the Entertainment Software Association, a trade group. “I feel like every time I sit on a plane next to a woman 50 or older, she’s got her iPad out or her phone out, and she is doing some sort of puzzle-matching-something game.”

The 8-year-old Roblox warriors and the 80-year-old Candy Crush-ers are primarily spending on free-to-play games. These are the ones where you can grind for hours without paying a cent, but you get interrupted every five minutes with an ad, and if you just spent $4.99 per month you could get rid of the ads and unlock this special currency that would make building your virtual garden go way faster. If you’ve ever done that, you added to the $60.7 billion gaming industry.

The other growing model is gaming subscriptions. Just like you pay for Spotify and Netflix, you might buy a season pass that unlocks cool costumes and catchphrases for your character.

Even as these other revenue sources have grown, 2025 also got a good old fashioned boost from the new Nintendo console.

And this year is set to get a boost too.

“‘Grand Theft Auto VI’, that’s something that we’ve been waiting for over a decade,” said Sam Aune with the digital analytics group Sensor Tower. “Everyone thinks that ‘GTA VI’ is going to be one of the hugest moments in maybe gaming history when it comes out later this year. Fingers crossed.”

“Grand Theft Auto” has a little bit of everything that makes games profitable. You’ll pay a lot of money for it, you can play online and pay money for cool bells and whistles, there’ll be clips on social media from content creators which act as free advertising, and it’ll generate the same everybody’s-doing-it fervor as dressing in pink and going to see the Barbie movie.

“The one big tent pole sometimes is something that people are rallying around the way that you’d say, ‘Well, nobody watches the same thing anymore, except for the Academy Awards and the Super Bowl. Sometimes that’s the equivalent in games,’” Williams said.

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Business

Saudi raises Saudisation in engineering, procurement

Saudi Arabia’s Ministry of Human Resources and Social Development has announced two new decisions aimed at increasing Saudi participation in specialised jobs and creating better employment opportunities for citizens.

According to the Saudi Press Agency (SPA), the first decision raises Saudisation in engineering roles to 30 per cent and sets a new minimum salary of SR8,000 for Saudi engineers working in the private and non-profit sectors. The rule is effective from December 31, 2025, and will apply to companies with five or more employees across 46 engineering roles. These include positions such as architect, industrial engineer, and power generation engineer. Professionals must be accredited by the Saudi Council of Engineers. Companies will be given six months to prepare before the decision is enforced.

The second decision increases Saudisation in procurement professions to 70 per cent within the private sector. This has been effective from November 30, 2025, and will apply to businesses employing three or more workers in 12 procurement-related roles, including procurement manager, contracts manager, and warehouse keeper. A six-month grace period will also be provided.

The ministry said the measures are designed to improve the work environment, expand job opportunities for Saudis, and strengthen national participation in key sectors. A detailed guide outlining requirements and compliance steps is available on the ministry’s website.

Story by Gulf News

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