Business
Saudi Crown Prince launches Ceer, kingdom’s first EV brand with Foxconn
Saudi Arabia’s Crown Prince Mohammad bin Salman bin Abdulaziz on Thursday launched Ceer, the kingdom’s first automotive brand to design and manufacture electric vehicles in the country.
The company, a joint venture between the kingdom’s Public Investment Fund (PIF) and Hon Hai Precision Industry Co. — also known as Foxconn — will design, manufacture and sell a range of vehicles including sedans and sports utility vehicles to consumers in the MENA region.
Vehicles are scheduled to be available in 2025.
Ceer hopes to attract over $150 million of foreign direct investment, and create up to 30,000 direct and indirect jobs. The company is projected to directly contribute $8 billion to Saudi Arabia’s GDP by 2034.
The company will licence component technology from BMW for use in the vehicle development process. The electrical architecture of the vehicles will be developed by Foxconn.
“Saudi Arabia is not just building a new automotive brand, we are igniting a new industry and an ecosystem that attracts international and local investments, creates job opportunities for local talent, enables the private sector, and contributes to increasing Saudi Arabia’s GDP over the next decade, as part of PIF’s strategy to drive the economic growth in line with Vision 2030,” Mohammed bin Salman said.
Chairman of Hon Hai Technology Group, Young Liu, said: “Foxconn is excited about our partnership with PIF to create a new automotive company that will focus on designing and manufacturing electric vehicles in and for Saudi Arabia. We will leverage Foxconn’s technological expertise to support Ceer’s vision of creating a range of iconic electric vehicles that are built around the themes of connectivity, infotainment and autonomy. We want to make electric vehicles mainstream, and that is what Ceer is going to achieve in Saudi Arabia and the wider region.”
Story by Gulf News
Business
Saudi raises Saudisation in engineering, procurement
Saudi Arabia’s Ministry of Human Resources and Social Development has announced two new decisions aimed at increasing Saudi participation in specialised jobs and creating better employment opportunities for citizens.
According to the Saudi Press Agency (SPA), the first decision raises Saudisation in engineering roles to 30 per cent and sets a new minimum salary of SR8,000 for Saudi engineers working in the private and non-profit sectors. The rule is effective from December 31, 2025, and will apply to companies with five or more employees across 46 engineering roles. These include positions such as architect, industrial engineer, and power generation engineer. Professionals must be accredited by the Saudi Council of Engineers. Companies will be given six months to prepare before the decision is enforced.
The second decision increases Saudisation in procurement professions to 70 per cent within the private sector. This has been effective from November 30, 2025, and will apply to businesses employing three or more workers in 12 procurement-related roles, including procurement manager, contracts manager, and warehouse keeper. A six-month grace period will also be provided.
The ministry said the measures are designed to improve the work environment, expand job opportunities for Saudis, and strengthen national participation in key sectors. A detailed guide outlining requirements and compliance steps is available on the ministry’s website.
Story by Gulf News
Business
Saudi-Tunisian business forum spotlights growing joint investments
The Saudi-Tunisian Business Forum concluded in the capital, Riyadh. The forum was organized by the Ministry of Industry and Mineral Resources in cooperation with the Ministry of Investment and the Federation of Saudi Chambers, and was attended by Minister of Industry and Mineral Resources Bandar Alkhorayef and Tunisian Minister of Economy and Planning Dr. Samir Abdelhafidh.
The forum brought together more than 300 participants from the public and private sectors to discuss deepening economic partnership and translating shared visions into tangible, value-added projects.
Discussions focused on ways to enhance economic integration and joint investments across key sectors, including industry, agriculture, energy, sustainability, and supply chains, with an emphasis on stimulating the investment environment and expanding private-sector partnerships in both countries.
The Saudi side highlighted the competitive advantages of the Kingdom’s investment ecosystem and the enablers available to facilitate the investor journey, while showcasing high-potential opportunities in promising sectors aligned with Saudi Vision 2030.
Participants also discussed renewable energy projects and electrical interconnection, underscoring their importance in strengthening energy security and regional integration, and in creating high-quality investment opportunities in this vital sector.
The forum witnessed the signing of a memorandum of understanding between the Federation of Saudi Chambers and the Tunisian Union of Industry, Trade and Handicrafts (UTICA), aimed at institutionalizing cooperation and facilitating the exchange of investment opportunities, ensuring that the forum’s outcomes are translated into measurable projects in priority sectors.
— SPA
Business
SP Jain and IWBD Launch Global Board Readiness Program to Empower Leaders

Dubai, UAE – SP Jain School of Global Management the top ranked Australian Business School has partnered with the International Women Board of Directors (IWBD) to launch the Global Board Readiness Program, a comprehensive 30-hour executive development initiative designed to prepare mid- to senior-level professionals for C-suite and board positions.
The five-week program addresses the persistent gender gap in corporate boardrooms by equipping women leaders with essential governance expertise, strategic decision-making capabilities, and crucial networking opportunities with executive headhunters.
“This program bridges the critical gap between executive experience and board readiness,” said Ebru Tuygun, IWBD Chairwoman and CEO of GVGL Global Marketing Management. “We’re not just teaching governance—we’re creating pathways to actual board placements through our partnerships with firms like Wilton and Bain.”

Comprehensive Curriculum Led by Industry Titans
The program features an impressive roster of regional business leaders and subject matter experts. Participants will learn from Amel Chadli, President of Schneider Electric’s Gulf Cluster and one of Forbes Middle East’s 100 Most Powerful Businesswomen 2025, who will lead sessions on negotiation and influence. Banu Karakullukcu, CEO of Gulf Coca-Cola Beverages, will share insights on solving complex problems and making bold boardroom decisions.
Other faculty members include Faranak Farahmand Pour, Global Strategic Director at Google, covering artificial intelligence applications for boardrooms; George Abraham, HR Director MENA at Deloitte, discussing talent attraction strategies; and Raya Abu Gulal, CEO of RAG Legal, addressing legal rights and responsibilities of board members.
Academic expertise comes from SP Jain faculty including Dr. Christopher Abraham, Professor and CEO (S P Jain Dubai), who will tackle leadership and crisis management, and Dr. Vincent Hooper, Professor of Finance, providing essential financial acumen training for board members.
Strategic Focus on Diversity and Placement
The program’s distinctive feature lies in its practical approach to board placement. Unlike traditional executive education, participants receive direct exposure to executive search professionals who actively recruit for board positions across global markets.
Sami Zouehid, Managing Partner for Wilton & Bain in the Middle East, will conduct specialized sessions on crafting compelling board CVs and mastering interview techniques. With over 16 years of executive placement experience in the region, Zouehid brings insider knowledge of what boardrooms seek in new directors.
The IWBD, an initiative of On Board Women, has established itself as a crucial platform for advancing female representation at the highest levels of corporate governance. Through rigorous training and thought leadership initiatives, the organization champions inclusive networks that exchange skills, expertise, and best practices.
Global Perspective with Regional Relevance
Leveraging SP Jain’s international presence across Dubai, London, Singapore, Sydney, and Mumbai, the program offers participants exposure to diverse markets and governance practices. This global perspective proves essential as boardrooms increasingly require directors who understand cross-border complexities and cultural nuances.
The curriculum spans critical areas including corporate governance essentials, financial acumen, personal branding, leadership in crisis management, and AI applications in boardroom decision-making. A bonus networking panel session featuring inspirational CEO stories provides participants with real-world perspectives on navigating boardroom dynamics.
Program Details
The program is priced at USD 10,900 per person, with group and bulk discounts available. It targets professionals in mid- to senior-level positions seeking general management roles, C-suite positions, or opportunities to leverage their technical, financial, legal, or medical expertise at the board level.
Dr.Christopher Abraham CEO at SP Jain’s Dubai campus emphasized the program’s relevance: “Companies increasingly recognize that diverse boards make better decisions. This program ensures qualified leaders are prepared to contribute meaningfully from day one.”
For more information about the Global Board Readiness Program, interested professionals can contact Saud Ahmed Khan at +971 55 329 0274 or saud.ahmed@spjain.org. Additional details are available at https://executive-education.spjain.ae/open-programs/global-board-readiness-program
Click here to register : Register Now !
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