Tech
Meta to pay top creators to post on Facebook
Meta on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, offering guaranteed pay and boosted reach.
The Creator Fast Track program offers social media stars with established followings guaranteed monthly payments and increased reach on Facebook. It pays $1,000 a month to creators with at least 100,000 followers on Instagram, TikTok or YouTube, and $3,000 a month to those with over a million followers on any of those platforms.
“We have heard from established creators on other platforms … that it can be hard or intimidating to get started,” Yair Livne, vice president of product for Facebook Creators told CNBC. “So this program is really meant to address that need.”
The guaranteed payments will only last three months, but Livne said creators will get access to Facebook’s Content Monetization program and will continue receiving a reach boost “in perpetuity.”
The announcement comes as Meta steps up its broader push to win over this segment of users.
The company said it paid nearly $3 billion to creators in 2025, up 35% from the previous year. About 60% of that total went to Reels content, with the rest split across other formats.
Facebook, while boasting over 3 billion users, has long struggled to attract creators, who have gravitated toward TikTok and YouTube. The program is the next step in a process to attract those with established audiences to help boost original content on Facebook.
To be eligible, creators need to share at least 15 Reels on Facebook within a 30-day period, posted on at least 10 different days. The content does not need to be exclusive to Facebook, but must be original to the creator, including AI-generated content.
Creators can also earn on Facebook through subscriptions, tipping, brand deals and Facebook Content Monetization, a program that pays creators who meet certain requirements based on engagement across short and long videos, stories, photos and text posts.
Meta is also adding new metrics to Facebook Content Monetization to show creators which views qualify for payout, their approximate earnings rate and why certain views did not qualify.
“I just don’t think that a lot of creators today think about Facebook as the primary place they can go. But that itself actually creates this huge arbitrage opportunity,” Meta CEO Mark Zuckerberg said on “The Colin and Samir Show” last March.
Zuckerberg said at the time he wanted to revive what he called the original spirit of Facebook, or “OG Facebook.”
Since then, the company debuted a Friends tab for more personal content and overhauled the way it pays creators, shifting from a revenue share model to one based on engagement.
Meta is betting that a mix of up-front payments and expanded distribution can help jump-start activity on Facebook, particularly as creators increasingly complain about inconsistent earnings across platforms.
“We really want every creator to see Facebook as a home for them and a necessary platform to be on,” Livne said. “We believe monetization is a big part of that story.”
CNBC
Tech
Online age-verification tools spread across U.S. for child safety
New U.S laws designed to protect minors are pulling millions of adult Americans into mandatory age-verification gates to access online content, leading to backlash from users and criticism from privacy advocates that a free and open internet is at stake. Roughly half of U.S. states have enacted or are advancing laws requiring platforms — including adult content sites, online gaming services, and social media apps — to block underage users, forcing companies to screen everyone who approaches these digital gates.
“There’s a big spectrum,” said Joe Kaufman, global head of privacy at Jumio, one of the largest digital identity-verification and authentication platforms. He explained that the patchwork of state laws vary in technical demands and compliance expectations. “The regulations are moving in many different directions at once,” he said.
Social media company Discord announced plans in February to roll out mandatory age verification globally, which the company said would rely on verification methods designed so facial analysis occurs on a user’s device and submitted data would be deleted immediately. The proposal quickly drew backlash from users concerned about having to submit selfies or government IDs to access certain features, which led Discord to delay the launch until the second half of this year.
“Let me be upfront: we knew this rollout was going to be controversial. Any time you introduce something that touches identity and verification, people are going to have strong feelings,” Discord chief technology officer and co-founder Stanislav Vishnevskiy wrote in a Feb. 24 blog post.
Websites offering adult content, gambling, or financial services often rely on full identity verification that requires scanning a government ID and matching it to a live image. But most of the verification systems powering these checkpoints — often run by specialized identity-verification vendors on behalf of websites — rely on artificial intelligence such as facial recognition and age-estimation models that analyze selfies or video to determine in seconds whether someone is old enough to access content. Social media and lower-risk services may use lighter estimation tools designed to confirm age without permanently storing detailed identity records.
Vendors say a challenge is balancing safety with how much friction users will tolerate. “We’re in the business of ensuring that you are absolutely keeping minors safe and out and able to let adults in with as little friction as possible,” said Rivka Gerwitz Little, chief growth officer at identity-verification platform Socure. Excessive data collection, she added, creates friction that users resist.
Still, many users perceive mandatory identity checks as invasive. “Having another way to be forced to provide that information is intrusive to people,” said Heidi Howard Tandy, a partner at Berger Singerman who specializes in intellectual property and internet law. Some users may attempt workarounds — including prepaid cards or alternative credentials — or turn to unauthorized distribution channels. “It’s going to cause a piracy situation,” she added.
Where adult data goes
In many implementations, verification vendors — not the websites themselves — process and retain the identity information, returning only a pass-fail signal to the platform.
Gerwitz Little said Socure does not sell verification data and that in lightweight age-estimation scenarios, where platforms use quick facial analysis or other signals rather than government documentation, the company may store little or no information. But in fuller identity-verification contexts, such as gaming and fraud prevention that require ID scans, certain adult verification records may be retained to document compliance. She said Socure can keep some adult verification data for up to three years while following applicable privacy and purging rules.
Civil liberties’ advocates warn that concentrating large volumes of identity data among a small number of verification vendors can create attractive targets for hackers and government demands. Earlier this year, Discord disclosed a data breach that exposed ID images belonging to approximately 70,000 users through a compromised third-party service, highlighting the security risks associated with storing sensitive identity information.
In addition, they warn that expanding age-verification systems represent not only a usability challenge but a structural shift in how identity becomes tied to online behavior. Age verification risks tying users’ “most sensitive and immutable data” — names, faces, birthdays, home addresses — to their online activity, according to Molly Buckley, a legislative analyst at the Electronic Frontier Foundation. “Age verification strikes at the foundation of the free and open internet,” she said.
Even when vendors promise to safeguard personal information, users ultimately rely on contractual terms they rarely read or fully understand. “There’s language in their terms-of-use policies that says if the information is requested by law enforcement, they’ll hand it over. They can’t confirm that they will always forever be the only entity who has all of this information. Everyone needs to understand that their baseline information is not something under their control,” Tandy said.
As more platforms route age checks through third-party vendors, that concentration of identity data is also creating new legal exposure for the companies that rely on them. “A company is going to have some of that information passing through their own servers,” Tandy said. “And you can’t offload that kind of liability to a third party.”
Companies can distribute risk through contracts and insurance, she said, but they remain responsible for how identity systems interact with their infrastructure. “What you can do is have really good insurance and require really good insurance from the entities that you’re contracting with,” she said.
Tandy also cautioned that retention promises can be more complex than they appear. “If they say they’re holding it for three years, that’s the minimum amount of time they’re holding it for,” she said. “I wouldn’t feel comfortable trusting a company that says, ‘We delete everything one day after three years.’ That is not going to happen,” she added.
Legal battles are not over
Federal and state regulators argue that age-verification laws are primarily a response to documented harms to minors and insist the rules must operate under strict privacy and security safeguards.
An FTC spokesperson told CNBC that companies must limit how collected information is used. While age-verification technologies can help parents protect children online, the agency said firms are still bound by existing consumer protection rules governing data minimization, retention, and security. The agency pointed to existing rules requiring firms to retain personal information only as long as reasonably necessary and to safeguard its confidentiality and integrity.
CNBC
Tech
AI’s got a gender gap: Women are more skeptical
The artificial intelligence craze faces a significant gender gap, with more men showing enthusiasm about the technology, and women expressing greater skepticism. That’s according to CNBC’s 5th annual SurveyMonkey Women at Work survey.
Some 69% of men polled say that AI is a “valuable assistant and collaborator,” while just 61% of women agreed with that statement. Half of women in the survey view AI with suspicion and say that “using AI at work feels like cheating.” Only 43% of men agree.
The survey, conducted from Feb. 10 through Feb. 16, with participation from 6,330 people, landed just over three years after the generative AI boom took off with the launch of OpenAI’s ChatGPT. Since then, chatbots have spread rapidly and were followed by other services like AI-generated photo and video services, coding agents and all sorts of tools that now make it easy to create apps with just a few text prompts and mouse clicks.
Wall Street is betting that AI will displace much of the enterprise software stack, which explains why software stocks have taken a beating over the past year.
Within the workplace, men use AI more frequently than women. Almost two-thirds (64%) of women say they never use AI at work, compared to 55% of men. And when it comes to AI power users, they’re also more likely to be men, with 14% saying they use AI “multiple times a day,” compared to 9% for women.
It’s a constant topic now for company executives. JPMorgan Chase CEO Jamie Dimon has called AI “critical to our company’s future success,” and he said at the bank’s 2026 investor day that nearly two-thirds of the company now uses an internal large language model. Dimon said AI will eliminate jobs, so companies are better off retraining people.
Notably, while men are more likely to use AI, they still say they need to work more at it. Some 59% of men in the survey say they need more training on how to use AI at work, and 39% express a fear of missing out (FOMO) if they don’t embrace it, compared to 35% of women. And 42% of women “strongly disagree” with the idea that failing to embrace AI will result in them missing out at work, with the sentiment at 36% for men.
What happens if women don’t jump into AI training at the same pace as men? LeanIn.Org founder and former Meta operating chief Sheryl Sandberg addressed this question in an interview in December.
“We know that AI is going to be challenging for jobs, and it’s going to be the most challenging for the people that don’t know how to use those tools,” Sandberg said.
If more men than women use AI, especially early in their careers, that could broaden gender gaps at a time when women miss out on the first promotion to a manager level position. That has ripple effects for the rest of their careers.
“We are going to see disproportionate impacts,” Sandberg said, “and that would be a real shame for our companies [and] bad for our economy.”
CNBC
Tech
Annoyances cost Americans $165 billion every year
Sorting through scam messages. Waiting on hold with your insurance provider. Annoyances like these drain our time and even our bank accounts.
In a new report published by Groundwork Collaborative, economists took a stab at calculating just how much consumers pay in time, fees, and irritation to navigate the economy.
“So I think it’s just the tip of the iceberg,” said Neal Mahoney, a professor of economics at Stanford University and the co-author of a new report on the annoyance economy. “But what we tried to do in the piece is taught up how much time and money we are spending on health insurance paperwork, dealing with spam calls and text messages, waiting on hold for customer service … and we got to was $165 billion.”
Mahoney spoke with “Marketplace” host Kai Ryssdal about this report.
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