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The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba Enters Saudi Camel Racing: A Move Linked to the World’s Most Expensive Camels

The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba joins Saudi professional camel racing team Hubub in Saudi Arabia
World Cup star Paul Pogba partners with Saudi professional camel racing team Hubub, bringing global attention to a sport rooted in Arabian heritage.

World Cup champion Paul Pogba has officially stepped into one of the Gulf’s oldest and most prestigious sporting traditions: professional camel racing. The French football star has announced a strategic investment and ownership stake in the Saudi camel racing team Hubub, marking one of the most unexpected crossovers between global football and Arabian heritage sports.

The move has triggered wide interest in both the sports and business communities, particularly as Pogba links his name and brand to a sport known for producing some of the world’s most expensive and highly valued racing camels.

A New Frontier: Co-Owner and Global Ambassador

Pogba joins Hubub as a part-owner and global ambassador, with a clear mandate to help elevate camel racing onto the international stage. His involvement comes at a time when Saudi Arabia is accelerating the modernization and professionalization of its heritage sports, with a focus on building global audiences and new commercial structures around them.

According to sources close to the deal, Pogba did not enter this arena lightly. He spent months following camel racing, studying the training systems, performance strategies and technology used across major regional competitions. What began as curiosity evolved into a conviction that camel racing offers a unique mix of culture, competition and commercial potential.

In his comments about the partnership, Pogba has emphasized that sport, at its core, is about passion, sacrifice and identity – and that camel racing embodies all three through its deep roots in Arabian culture and its growing global profile.

Hubub: Saudi Arabia’s First Fully Professional Camel Racing Team

Hubub is among the first teams in the region to approach camel racing with a fully professional structure. The team’s vision goes beyond participation in traditional races; it seeks to build an integrated performance and commercial ecosystem around the sport.

The project focuses on:

  • Scientific breeding and advanced veterinary care for racing camels
  • Professional training programs and performance planning
  • Brand building and sponsorship strategies targeting regional and global partners
  • Long-term plans for structured leagues and international events

With Pogba’s entry as a high-profile investor and ambassador, Hubub is now positioned to become the first camel racing team with truly international recognition. Industry observers expect this partnership to accelerate new sponsorships, broadcast interest and cross-border collaborations.

Where Heritage Meets High-Value Assets

Camel racing is one of the region’s most historic sports, but it is also increasingly known for the extraordinary economic value it generates. Elite racing camels with the right lineage, performance record and training can be worth millions of dollars, placing them among the world’s most expensive racing assets.

In that sense, Pogba’s move into camel racing is more than a lifestyle or cultural statement; it is also a calculated sports investment. It mirrors global trends where top athletes and celebrities are moving into team ownership and niche sports franchises, from US soccer and Major League Pickleball to racing series and golf leagues.

Yet, unlike many of these ventures, this partnership connects directly to a deep-rooted regional identity, centered around the Arabian camel as both a cultural symbol and a high-performance athlete.

Technology, Tradition and the Future of Camel Racing

Modern camel racing bears little resemblance to the sport as it was practiced decades ago. Today, the sport uses robotic jockeys equipped with remote-control systems, GPS tracking and advanced monitoring tools, enhancing both safety and performance analysis.

Alongside technology, the sport also incorporates:

  • Data-driven training and race strategy
  • Professional management teams and commercial departments
  • Structured race calendars and major prize purses
  • Growing media coverage and digital viewership

Pogba’s involvement signals growing confidence that camel racing can evolve into a globally watched niche sport, particularly as younger audiences seek new and authentic sports experiences with strong cultural stories behind them.

A Cultural Bridge with Global Impact

The partnership also functions as a cultural bridge. On one side stands a World Cup–winning footballer with a global following; on the other, a sport that has carried the heritage of the Arabian Peninsula for generations.

By tying his name to camel racing, Pogba helps open a new narrative: one in which heritage sports are not only preserved, but also repositioned as global platforms for investment, innovation and storytelling.

For Saudi Arabia, the deal aligns with broader ambitions to showcase local culture in world-class formats, attract foreign partnerships and diversify its sports and entertainment portfolio.

For the global sports business, the message is clear: the next “big story” in sports may not come from a new league in a familiar game, but from a centuries-old discipline now entering the era of professionalization and international capital—and, perhaps, from the world’s next “most expensive camel.”

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Football

Cristiano Ronaldo sets record as Al Nassr FC go 5 clear

Six games to go. Al Nassr currently hold a five point lead over rivals Al Hilal in the title race, and the big question now is simple. Is Cristiano Ronaldo finally on course to win his first Saudi Pro League title?

They strengthened that grip with a 2–0 win over Al Okhdood, a result that was not just routine but historic. Ronaldo set the tone early with a composed finish in the 15th minute, once again stepping up in a big moment, before Joao Felix doubled the lead soon after halftime to seal the win.

That victory made it 14 straight league wins for Al Nassr, the longest winning streak in the club’s history, surpassing the previous record of 13 set in the 2013–14 season. More importantly, it pushed them to 73 points, keeping them five clear at the top and firmly in control of the title race.

The run in, however, is not simple. Al Nassr still have to face Ettifaq and Al Ahli at home, trips to Al Qadsiah and Al Shabab, a crucial clash against Al Hilal also at home, and then Damac on the final stretch. There are tough games ahead, especially the direct meeting with Al Hilal which could swing momentum .

But this Al Nassr side looks like a team peaking at the right time. 14 wins in a row is not something easy to achieve. So the momentum is with them. Can they cross the final hurdle? We have to wait and see

Ronaldo remains at the heart of everything. Even at 41, he is leading from the front and setting the standard week after week. He now has 24 league goals and is still very much in the Golden Boot race, with Al Ahli’s Ivan Toney leading on 27. Considering Ronaldo missed a few games through injury and suspension, the gap is far from decisive.

There is also the bigger milestone looming. Ronaldo is now 32 goals away from the 1000 goal mark, and every strike from here adds to that narrative alongside the title push.

For Al Nassr, the equation is clear. The title is in their hands. They just need to keep going.

For Ronaldo, it is shaping up to be a defining finish. A first Saudi league title within reach, the Golden Boot still in play, and history not far away.

GN

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Football

Ranking football’s greatest one-club men

Every year at San Mames, the iconic home of Athletic Club in Bilbao, local fans pause to recognise and celebrate players not from their own club, but those who share a unique value with the Basque outfit – loyalty.

Athletic Club – famous for only fielding players born or raised in the region – introduced the One-Club Award in 2015, honouring those who dedicated their entire professional career to a single team.

“We wanted to create an award that recognised most kids growing up dream of playing for one club,” explains Dan Parry from the La Liga side’s communications department.

“On the other side, we wanted to show despite all the big-money transfers in modern-day football, there are top players all over the world who want to become one-club players.

“It’s an individual award, but it’s also an award that celebrates the union between the football team, fans and the player.”

Keeping those values in mind, then, this week I’m ranking football’s top 10 one-club men – you can have your say below, too.

Spending your entire career with one club is a curious phenomenon – in 20-plus years at the top you’re likely to outlast several managers, and how often do the player or club’s paths take different trajectories?

It’s not solely the player’s decision to stay, either – the club has to want them. And you have to forge a strong bond with the fans – from Tony Hibbert to Ledley King, and even aptly named Celtic stalwart Paul McStay, many become cult heroes or club legends.

Athletic Club could field teams of one-club players past and present, but they only give the award to retired players from other clubs.

“We look for players we feel embody the values of their club or fanbase,” adds Parry.

“Maybe the player isn’t necessarily the big superstar or most talented to have ever come from that club, but generally they tend to be a big fan favourite.

“The fans saw that player as a reflection of themselves on the pitch and quite often the players saw themselves as a reflection of the fan base as well.”

From Milan to Manchester United, some clubs could feature heavily here, so we’ve gone for one representative per team.

To kick things off, though, it only feels right to include an Athletic star – the only current player on the list embodies the club’s values and also has his own remarkable story.

Inaki Williams would not be a legend in Bilbao if it wasn’t for the sacrifices made by his parents, who left Ghana in search of a better future while his mother, Maria, was pregnant, crossing part of the Sahara barefoot to settle in northern Spain.

“We had to suffer a lot,” Williams told me before helping Athletic to a first Copa del Rey triumph in 40 years. “Thanks to God we are all here together now, living a really good life.”

Growing up an Athletic fan, Williams was the first black player to score for the club and helped his brother Nico break through, too.

“Inaki Williams always says, ‘my dream is to be able to say I spent my entire career playing for my boyhood club’,” adds Parry.

At 31 and with more than 500 appearances for Athletic, including a La Liga record 251 in a row, the forward looks good to deliver on that dream.

There are plenty of worthy shouts for an older generation of stars – Jack Charlton at Leeds United, and Bolton Wanderers’ Nat Lofthouse among them – but with the commercialisation and globalisation of modern football making one-club wonders feel increasingly rare, we’ve not strayed too far into the past.

Apart from, that is, to include Lev Yashin – the Ballon d’Or-winning goalkeeper who spent his entire career between 1950 and 1970 with Dynamo Moscow (he also played ice hockey for them).

Yashin, at number nine, is also the only goalkeeper on this list, although honorable mentions go to 39-year-old Igor Akinfeev – into his 23rd season with CSKA Moscow – and Brazilian Rogerio Ceni, who played more than 1,000 times for Sao Paulo and remarkably scored 129 goals.

Giuseppe Bergomi sweeps in at eight, making his Inter debut shortly after turning 16 in 1980 and remaining the club’s youngest-ever player. Only Javier Zanetti has more appearances than the versatile Italian defender’s 519 for the Nerazzurri.

From San Siro to Southampton, where Matthew le Tissier spent his time sauntering around The Dell scoring worldies and tormenting goalkeepers from the penalty spot – Mark Crossley the only man to stop him from 48 attempts.

Le Tissier could have moved on to bigger pastures – Manchester United, Chelsea and Tottenham among those keen – but then he wouldn’t have made this list, or kept Saints in the top flight for so long.

There are players who have stood on the brink of one-clubmanship only to prolong their careers elsewhere – think Thomas Muller at Vancouver, Steven Gerrard in LA, John Terry in the Midlands.

But at number six is someone who committed themselves entirely to Merseyside.

When Jamie Carragher was invited to receive the One-Club Man award at San Mames, he said: “After winning the Champions League, being a one-club man is the biggest achievement of my career.”

Despite all their team silverware, players value the prize as a huge honour.

“They think their status as a one-club player is something that’s been undersung throughout their careers,” says Parry. “One thing that also strikes me is how humble they’ve been, which perhaps is quite telling considering the values of the award.”

Carragher played under six managers during his 16-year career at Anfield, while Carles Puyol – coming it at number five – played under eight at Barcelona, who accepted an offer to sell the defender before he had even made his debut.

Puyol refused to leave, and then won the lot.

“It’s rare and a difficult achievement to be a one-club player at any club, not just a top club,” explains Parry. “Clubs are constantly pushing to improve and transfer strategies are a huge part of that.

“Carragher and Puyol mentioned they know different managers signed different players to try and replace them. It was a huge challenge they had to overcome.

“Maintaining the level required to play in a top-division football team over a sustained period comes with a lot of pressure and competition.”

Tony Adams, at number four, was part of a transition from George Graham’s discipline to the progressive approach of Arsene Wenger – captaining Arsenal to league titles in three different decades.

Adams, meanwhile, had to overcome alcoholism – serving four months in prison in 1990 for drink-driving before founding the Sporting Chance Clinic in 2000.

The Romford-born centre-back made 672 appearances in a Gunners shirt – his defining moment striding on to, of all people, Steve Bould’s pass to score against Everton and put the icing on Arsenal’s title cake in 1998.

Ryan Giggs, at three, is unique in that 940 of his 963 games – and all of his 168 goals – for Manchester United came under one manager, Sir Alex Ferguson.

The Welshman won 13 Premier League titles and two Champions Leagues in a career that spanned 24 seasons and during which he evolved from marauding down the wing to central midfield and eventually the dugout during a brief stint as interim boss.

No-one, however, comes close to the top two.

No name is more synonymous with AC Milan than ‘Maldini’. Not just a one-club man, this is a line of succession.

Cesare played more than 400 games and later managed the Rossoneri, his grandson Daniel came through the ranks before moving on.

But Paolo Maldini? A Milan thoroughbred. Making his debut 16 years after being born in the city, he played in black and red until just shy of his 41st birthday.

Winning Scudetti and European Cups in three different decades, making more than 900 appearances, a legend at San Siro and beyond

Yet it’s one thing being among the world’s greatest defenders at one of Europe’s biggest clubs during a golden age of Italian football. That’s a natural fit.

It’s another to resist the lure of guaranteed success and riches to instead drag your boyhood side to glory.

A seventh-generation Roman, Francesco Totti dreamed of sporting the same carmine red and gold as the heroes plastered across his childhood bedroom wall.

Rejecting advances from Italian giants when he was still an academy kid, turning down an unrelenting Florentino Perez, huge salary and Real Madrid’s number 10 shirt after becoming one of the globe’s greatest – the die-hard Roma fan grew up to become the club’s top goalscorer and record appearance maker.

Totti’s Roma career is a love story that peaked with only the club’s third-ever Scudetto, and first in 18 years, in 2001. Stadio Olimpico welcomed Totti as a 16-year-old debutant in 1993 and worshipped him until a tearful goodbye aged 40.

“Damned time,” Totti professed to his adoring faithful afterwards. A true one-club hero, a worthy number one on this list.

BBC Sport

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Football

Man City beat Liverpool to reach FA Cup semis

Erling Haaland scored a superb hat-trick to help Manchester City continue their formidable FA Cup run under Pep Guardiola by booking a record-extending eighth consecutive semi-final with a ruthless dismantling of insipid Liverpool.

Manager Guardiola had to watch from the stands as he served the second game of a touchline ban and he witnessed his team take apart toothless Liverpool in a result that will increase the pressure on boss Arne Slot.

City’s previous game was at Wembley, when they triumphed over Premier League leaders Arsenal in the Carabao Cup final, and the hosts backed that up with another impressive victory to close on a domestic cup double.

City had done little to threaten Giorgi Mamardashvili’s goal until taking the lead on 38 minutes when Haaland converted from the penalty spot, just as he did at Anfield in the league this season, following Virgil van Dijk’s clumsy trip on Nico O’Reilly.

The Norway striker had been on a relatively barren run in front of goal before this game but he then added a second by guiding a header into the far corner from Antoine Semenyo’s cross on the stroke of half-time.

Liverpool had played fluently earlier in the game at Etihad Stadium – with Florian Wirtz prominent – but their inability to convert the chances they created proved costly.

City failed to deal with a long ball over the top but Mohamed Salah, playing for the first time since announcing he will leave Anfield this summer, hesitated when through on goal and his effort was blocked wide.

He also later had a penalty saved by James Trafford while Hugo Ekitike’s strike from inside the area flew wastefully over.

City were much more clinical, as Semenyo clipped in a delightful finish early in the second half to make it 3-0 before Haaland completed his treble to seal City’s serene progression to the last four.

BBC

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