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The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba Enters Saudi Camel Racing: A Move Linked to the World’s Most Expensive Camels

The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba joins Saudi professional camel racing team Hubub in Saudi Arabia
World Cup star Paul Pogba partners with Saudi professional camel racing team Hubub, bringing global attention to a sport rooted in Arabian heritage.

World Cup champion Paul Pogba has officially stepped into one of the Gulf’s oldest and most prestigious sporting traditions: professional camel racing. The French football star has announced a strategic investment and ownership stake in the Saudi camel racing team Hubub, marking one of the most unexpected crossovers between global football and Arabian heritage sports.

The move has triggered wide interest in both the sports and business communities, particularly as Pogba links his name and brand to a sport known for producing some of the world’s most expensive and highly valued racing camels.

A New Frontier: Co-Owner and Global Ambassador

Pogba joins Hubub as a part-owner and global ambassador, with a clear mandate to help elevate camel racing onto the international stage. His involvement comes at a time when Saudi Arabia is accelerating the modernization and professionalization of its heritage sports, with a focus on building global audiences and new commercial structures around them.

According to sources close to the deal, Pogba did not enter this arena lightly. He spent months following camel racing, studying the training systems, performance strategies and technology used across major regional competitions. What began as curiosity evolved into a conviction that camel racing offers a unique mix of culture, competition and commercial potential.

In his comments about the partnership, Pogba has emphasized that sport, at its core, is about passion, sacrifice and identity – and that camel racing embodies all three through its deep roots in Arabian culture and its growing global profile.

Hubub: Saudi Arabia’s First Fully Professional Camel Racing Team

Hubub is among the first teams in the region to approach camel racing with a fully professional structure. The team’s vision goes beyond participation in traditional races; it seeks to build an integrated performance and commercial ecosystem around the sport.

The project focuses on:

  • Scientific breeding and advanced veterinary care for racing camels
  • Professional training programs and performance planning
  • Brand building and sponsorship strategies targeting regional and global partners
  • Long-term plans for structured leagues and international events

With Pogba’s entry as a high-profile investor and ambassador, Hubub is now positioned to become the first camel racing team with truly international recognition. Industry observers expect this partnership to accelerate new sponsorships, broadcast interest and cross-border collaborations.

Where Heritage Meets High-Value Assets

Camel racing is one of the region’s most historic sports, but it is also increasingly known for the extraordinary economic value it generates. Elite racing camels with the right lineage, performance record and training can be worth millions of dollars, placing them among the world’s most expensive racing assets.

In that sense, Pogba’s move into camel racing is more than a lifestyle or cultural statement; it is also a calculated sports investment. It mirrors global trends where top athletes and celebrities are moving into team ownership and niche sports franchises, from US soccer and Major League Pickleball to racing series and golf leagues.

Yet, unlike many of these ventures, this partnership connects directly to a deep-rooted regional identity, centered around the Arabian camel as both a cultural symbol and a high-performance athlete.

Technology, Tradition and the Future of Camel Racing

Modern camel racing bears little resemblance to the sport as it was practiced decades ago. Today, the sport uses robotic jockeys equipped with remote-control systems, GPS tracking and advanced monitoring tools, enhancing both safety and performance analysis.

Alongside technology, the sport also incorporates:

  • Data-driven training and race strategy
  • Professional management teams and commercial departments
  • Structured race calendars and major prize purses
  • Growing media coverage and digital viewership

Pogba’s involvement signals growing confidence that camel racing can evolve into a globally watched niche sport, particularly as younger audiences seek new and authentic sports experiences with strong cultural stories behind them.

A Cultural Bridge with Global Impact

The partnership also functions as a cultural bridge. On one side stands a World Cup–winning footballer with a global following; on the other, a sport that has carried the heritage of the Arabian Peninsula for generations.

By tying his name to camel racing, Pogba helps open a new narrative: one in which heritage sports are not only preserved, but also repositioned as global platforms for investment, innovation and storytelling.

For Saudi Arabia, the deal aligns with broader ambitions to showcase local culture in world-class formats, attract foreign partnerships and diversify its sports and entertainment portfolio.

For the global sports business, the message is clear: the next “big story” in sports may not come from a new league in a familiar game, but from a centuries-old discipline now entering the era of professionalization and international capital—and, perhaps, from the world’s next “most expensive camel.”

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Business

Private Credit Investors Rush to Withdraw

The rush for the exits in private credit is prompting fresh scrutiny of the sector’s less-liquid structures and its rapid expansion into the retail wealth space.

Blackstone has become the latest fund manager to be hit by a surge in requests from investors to withdraw from its flagship private credit strategy.

The asset manager said this week it will meet 100% of redemption requests in its gigantic $82 billion Blackstone Private Credit Fund, or BCRED, after investors sought to pull a record 7.9% of assets from the fund, or about $3.8 billion.

That came after Blue Owl Capital said last month it was ending regular quarterly liquidity payments in its Blue Owl Capital Corporation II fund, a semi-liquid private credit strategy aimed at U.S. retail investors. The private credit specialist will instead switch to periodic payouts funded by asset sales, earnings and other strategic deals.

This spike in redemption requests is now putting the private market industry’s courting of retail investors under closer scrutiny, and bringing the mismatch between non-publicly-traded, higher-yielding illiquid assets and retail-style access into sharper focus.

‘A feature, not a bug’

Blackstone — the world’s biggest alternative investment manager, with $1.27 trillion in assets under management — said it was upping a previously-announced tender offer to 7% of total shares, with the firm and employees offsetting the remaining 0.9%, in order to meet the redemption requests in full.

Blackstone Chief Operating Officer and President Jon Gray acknowledged that the risk of private credit firms failing to meet withdrawals, and potentially gating investors’ money, is “not beneficial in the near term” for the sector.

But speaking with CNBC’s “Squawk On The Street” Tuesday, Gray said individual investors and financial advisors “in most cases do” understand the product.

“What people sometimes fail to recognize is, they’re designed as semi-liquid products,” Gray said. “The idea that there are caps is really a feature, not a bug of these products. What you’re doing is trading away a bit of liquidity for higher returns. That’s the same trade-off institutional investors have made for a long period of time.”

Shares of publicly traded alternative asset managers — including Blackstone and Blue Owl, as well as KKRAres Management and Carlyle Group, among others — have dipped as concerns over multiple pressure points in the sector have spread.

These include late-cycle loan quality, AI-related risks in software portfolios, and fears of further individual blow-ups following the First Brands and Tricolor implosions last year.

Gray said that lowly-leveraged loans which produce a premium for investors are “a pretty good place to be,” adding that he expects they will continue to outperform liquid credit.

The BCRED fund has generated a 9.8% return since inception in its main share class, which indicates that, for now, the challenge remains one of liquidity rather than performance. Gray said there had been a “ton of noise” around private credit in recent weeks, adding, “it’s not a surprise that investors can get nervous.”

Moody’s Ratings warned that private credit’s tricky balance between delivering outsized returns while also offering retail-like liquidity will continue to be tested as the sector evolves towards the mainstream. In a recent commentary, Marc Pinto, global head of private credit at Moody’s, said funds may need to hold a larger proportion of more liquid, lower‑yielding assets to account for a growing retail presence — which could prove a drag on returns.

’180-degree switch’

Ultimately, the underlying assets will remain illiquid, regardless of the fund’s structuring, said William Barrett, managing partner at Reach Capital. “The retail market has to be conscious of that and not invest in these products the same way it would in an ETF,” Barrett told CNBC via email.

“Private markets inflows have been dominated by the institutional market for decades,” Barrett said. “It makes sense for our industry to now offer our products to retail but we should probably test it first with HNWI [high net worth individuals] and mass-affluent segments rather than making a 180-degree switch to mass retail.”

Barrett said the industry has to carefully select the right target markets for the right liquidity structures and the right underlying assets.

He noted that while there has been little sign of underperformance in the credit space at the portfolio level, “it makes sense that semi-liquid products feel the liquidity pressure first.”

Man Group, the London-listed global alternatives manager which has expanded its private credit activity in recent years,said private credit loans are originated with the “express purpose” of being held to maturity.

“This lack of tradability is a feature of the asset class, not a flaw,” said Andrew Weymann, director, client portfolio manager, U.S. private credit, and Zeshan Ashfaque, senior managing director and senior credit officer, U.S. direct lending, in a note Tuesday.

They said redemption pressure in private credit could also be influenced by another area of weakness: exposure to software-as-a-service companies. Blue Owl is a significant direct lender to the sector, which has been shaken by concerns that rapidly advancing AI tools could erode traditional SaaS business models.

“If retail inflows slow and outflows pick up, particularly for managers most exposed to AI risks or whose capital bases have a significant retail component, this will be an additional headwind for the industry to contend with,” Weymann and Ashfaque noted.

CNBC

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Business

Saudi firms raise hiring and pay despite PMI dip

Saudi Arabia’s non-oil private sector lost a touch of speed in February, yet companies continued to hire aggressively and raise wages at the fastest pace since records began, signalling confidence that domestic demand remains intact.

The seasonally adjusted Riyad Bank Saudi Arabia Purchasing Managers’ Index slipped to 56.1 in February from 56.3 in January, marking the softest improvement in operating conditions for nine months. The index remains comfortably above the 50 neutral mark, indicating expansion across the non-oil economy even as momentum has cooled from last year’s peak.

Growth cools, but demand holds

Output growth eased to a six-month low, though businesses continued to report solid gains in activity. Survey respondents frequently cited stronger customer demand and new project approvals, alongside improved domestic sales and stepped-up marketing efforts. Competitive pressures in some markets tempered the pace of expansion, yet order books continued to rise.

New orders remained a central driver of activity, supported by government initiatives, digital development efforts and collaborative client projects. International sales also expanded for a seventh consecutive month, though at a slightly slower rate than earlier in the cycle.

Naif Al-Ghaith, Chief Economist at Riyad Bank, said, “Saudi Arabia’s non-oil private sector sustained its expansionary trajectory with a PMI reading of 56.1 in February, though the pace of output growth eased to its lowest level since last August. This performance was driven by robust domestic demand and a steady flow of new project approvals. Despite the moderation in momentum, the sector remains firmly in growth territory, supported by seven months of rising international sales and an improving volume of new orders.”

Businesses appear to be recalibrating after a period of rapid expansion, with the PMI on a gradual downward path since reaching one of its highest levels in over a decade last October. Conditions remain strong overall, but the data suggest a shift toward steadier, more measured growth.

Hiring surge drives record wage inflation

Employment rose sharply in February, with the job creation rate climbing to a four-month high and ranking among the strongest recorded in the survey’s history. Firms cited increased sales volumes and a build-up of outstanding orders as reasons to expand payrolls.

That hiring push has come at a cost. Staff expenses surged at the fastest pace since the survey began in August 2009, reflecting higher salaries offered to attract and retain workers, particularly in technical and sales roles. The sharp rise in wage bills marks a key feature of February’s data and signals growing competition for skilled labour.

Al-Ghaith said, “A key highlight of the February results was the sizeable increase in employment, as firms expanded their workforce to manage higher workloads and new business inflows. This acceleration in hiring signals confidence in near-term demand, even as overall output growth moderated. At the same time, supply chain performance improved further, with delivery times shortening amid better coordination and operational efficiencies.”

Prices climb amid cost pressures

Rising wage costs fed through to selling prices, which increased at the joint-fastest pace since May 2023, matching October’s recent high. Companies also reported higher supplier charges and increased metals prices. A reduction in fuel payments helped moderate overall purchase-price inflation, while some firms benefited from renegotiated vendor contracts.

Supply chains showed signs of improvement despite stronger input buying. Delivery times shortened to the greatest extent in nine months, reflecting operational gains and changes in vendor relationships. Companies continued to raise purchasing volumes in line with expanding workloads, while maintaining a balanced approach to inventory management.

Confidence steady into year ahead

Expectations for the next 12 months remained positive, with firms linking anticipated output growth to new client projects, firmer demand and supportive domestic economic conditions. The overall picture suggests an economy adjusting to a more sustainable pace after an extended period of rapid expansion.

Al-Ghaith said, “Overall, February’s results point to an economy that remains strong but is moving onto a more sustainable balance. Growth has moderated, yet demand and hiring activity continue to anchor the expansion. The broader trend remains positive, with businesses actively adjusting their capacity while maintaining a high degree of confidence in underlying market conditions. This balanced approach to inventory and staffing suggests the private sector is well positioned to navigate evolving economic dynamics throughout the remainder of the year.”

Consumers and businesses alike face a mixed environment. Growth remains solid, and hiring is robust, yet rising wages and selling prices could translate into firmer costs across parts of the economy. Saudi Arabia’s non-oil sector remains firmly in expansion mode, though the latest data indicate that the breakneck pace of last year is giving way to steadier, more sustainable momentum.

GN

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Business

UAE gold prices jump more than Dh10

Gold prices in the UAE surged on Monday morning, extending their recent rally and reflecting a sharp global shift toward safe-haven assets following escalating conflict in the Middle East. The 24-karat rate climbed to Dh646.45 per gram at 8.43 am on March 2, up from Dh636 a day earlier, while the 22-karat variety rose to Dh592.58 compared with Dh589 previously. (Check latest UAE gold prices here, alongside prices in Saudi ArabiaOmanQatarBahrainKuwait, and India.)

This move marked one of the strongest single-day gains in recent weeks. It pushed local bullion back toward levels last seen during previous periods of geopolitical stress, signalling a renewed wave of risk aversion among investors and buyers.

Steady climb through February

Gold’s rise did not begin overnight. The market has been building momentum for weeks, driven by a mix of global economic uncertainty, strong central bank demand, and shifting investment flows. Local price trends illustrate how steadily the rally gathered pace.

At the start of February, 24-karat gold traded near Dh564 per gram. Prices moved gradually higher throughout the month, crossing Dh600 by mid-February before accelerating sharply in the final week. By February 27, the rate had already reached Dh629.50, and within days it surged above Dh646.

The pattern shows how gold’s trajectory has been shaped by both long-term structural demand and short-term geopolitical shocks, with the latest escalation acting as a catalyst rather than the sole driver.

War tensions trigger global surge

The immediate trigger behind Monday’s spike was a sharp deterioration in regional stability over the weekend. Military strikes and retaliatory attacks involving multiple countries intensified fears of wider conflict, pushing investors toward traditional safe-haven assets.

Global bullion prices jumped sharply in early trading, rising more than 2% before moderating later in the session. Investors responded quickly to heightened risk perceptions, shifting funds away from equities and currencies into gold, which historically performs well during periods of uncertainty.

Energy markets mirrored this reaction. Oil prices surged strongly at the open on Monday, reflecting concerns over potential supply disruptions, particularly around the Strait of Hormuz, one of the world’s most critical energy corridors. The simultaneous rise in oil and gold heightened systemic risk across global markets.

Structural drivers remain intact

Even before the latest conflict, gold had been on a sustained upward trend throughout the year. The metal has gained roughly a quarter so far in 2026, supported by persistent central bank purchases, ongoing diversification away from sovereign bonds, and continued investor demand for inflation protection

GN

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