Connect with us

For inquiry and send press release please email us to : info@ksajournal.com

Business

The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba Enters Saudi Camel Racing: A Move Linked to the World’s Most Expensive Camels

The World’s Most Expensive Camel? Paul Pogba Enters Saudi Camel Racing in a Landmark Investment Move

Paul Pogba joins Saudi professional camel racing team Hubub in Saudi Arabia
World Cup star Paul Pogba partners with Saudi professional camel racing team Hubub, bringing global attention to a sport rooted in Arabian heritage.

World Cup champion Paul Pogba has officially stepped into one of the Gulf’s oldest and most prestigious sporting traditions: professional camel racing. The French football star has announced a strategic investment and ownership stake in the Saudi camel racing team Hubub, marking one of the most unexpected crossovers between global football and Arabian heritage sports.

The move has triggered wide interest in both the sports and business communities, particularly as Pogba links his name and brand to a sport known for producing some of the world’s most expensive and highly valued racing camels.

A New Frontier: Co-Owner and Global Ambassador

Pogba joins Hubub as a part-owner and global ambassador, with a clear mandate to help elevate camel racing onto the international stage. His involvement comes at a time when Saudi Arabia is accelerating the modernization and professionalization of its heritage sports, with a focus on building global audiences and new commercial structures around them.

According to sources close to the deal, Pogba did not enter this arena lightly. He spent months following camel racing, studying the training systems, performance strategies and technology used across major regional competitions. What began as curiosity evolved into a conviction that camel racing offers a unique mix of culture, competition and commercial potential.

In his comments about the partnership, Pogba has emphasized that sport, at its core, is about passion, sacrifice and identity – and that camel racing embodies all three through its deep roots in Arabian culture and its growing global profile.

Hubub: Saudi Arabia’s First Fully Professional Camel Racing Team

Hubub is among the first teams in the region to approach camel racing with a fully professional structure. The team’s vision goes beyond participation in traditional races; it seeks to build an integrated performance and commercial ecosystem around the sport.

The project focuses on:

  • Scientific breeding and advanced veterinary care for racing camels
  • Professional training programs and performance planning
  • Brand building and sponsorship strategies targeting regional and global partners
  • Long-term plans for structured leagues and international events

With Pogba’s entry as a high-profile investor and ambassador, Hubub is now positioned to become the first camel racing team with truly international recognition. Industry observers expect this partnership to accelerate new sponsorships, broadcast interest and cross-border collaborations.

Where Heritage Meets High-Value Assets

Camel racing is one of the region’s most historic sports, but it is also increasingly known for the extraordinary economic value it generates. Elite racing camels with the right lineage, performance record and training can be worth millions of dollars, placing them among the world’s most expensive racing assets.

In that sense, Pogba’s move into camel racing is more than a lifestyle or cultural statement; it is also a calculated sports investment. It mirrors global trends where top athletes and celebrities are moving into team ownership and niche sports franchises, from US soccer and Major League Pickleball to racing series and golf leagues.

Yet, unlike many of these ventures, this partnership connects directly to a deep-rooted regional identity, centered around the Arabian camel as both a cultural symbol and a high-performance athlete.

Technology, Tradition and the Future of Camel Racing

Modern camel racing bears little resemblance to the sport as it was practiced decades ago. Today, the sport uses robotic jockeys equipped with remote-control systems, GPS tracking and advanced monitoring tools, enhancing both safety and performance analysis.

Alongside technology, the sport also incorporates:

  • Data-driven training and race strategy
  • Professional management teams and commercial departments
  • Structured race calendars and major prize purses
  • Growing media coverage and digital viewership

Pogba’s involvement signals growing confidence that camel racing can evolve into a globally watched niche sport, particularly as younger audiences seek new and authentic sports experiences with strong cultural stories behind them.

A Cultural Bridge with Global Impact

The partnership also functions as a cultural bridge. On one side stands a World Cup–winning footballer with a global following; on the other, a sport that has carried the heritage of the Arabian Peninsula for generations.

By tying his name to camel racing, Pogba helps open a new narrative: one in which heritage sports are not only preserved, but also repositioned as global platforms for investment, innovation and storytelling.

For Saudi Arabia, the deal aligns with broader ambitions to showcase local culture in world-class formats, attract foreign partnerships and diversify its sports and entertainment portfolio.

For the global sports business, the message is clear: the next “big story” in sports may not come from a new league in a familiar game, but from a centuries-old discipline now entering the era of professionalization and international capital—and, perhaps, from the world’s next “most expensive camel.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Dubai gold dips again as global pressures cool recent rally

Gold prices in Dubai eased on Thursday morning, giving shoppers a small breather after several sessions of elevated prices earlier this month.

The 24-karat rate stood at Dh619.75 per gram at around 9.30 am on Thursday, down from Dh623.75 recorded a day earlier. The 22-karat price dropped to Dh574, down from Dh577.50 on Wednesday.

The decline reflects broader global moves in bullion markets after recent US economic data shifted expectations for interest rates and strengthened the dollar.

Recent price swings

Gold prices in Dubai have moved sharply through February and early March, showing how quickly global events are feeding into local jewellery rates.

Mid-February levels were closer to Dh600 per gram for 24-karat gold, with prices around Dh596 on February 12 before gradually climbing above Dh600 in the following days. The rally gathered pace toward the end of the month when prices moved past Dh620, and by February 28, the 24-karat rate had climbed to around Dh636.

The start of March saw an even sharper surge, with prices briefly jumping above Dh640 on March 2, marking one of the highest levels seen this year. Gains proved short-lived. Rates pulled back in the following sessions, falling toward the Dh615 range by March 9 before rebounding again above Dh620 earlier this week.

GN

Continue Reading

Business

 Luxury Shares Drop on Middle East Conflict Fears

Luxury stocks were among the hardest hit sectors early Tuesday, with European markets heading for another day of losses as the conflict in the Middle East intensified overnight.

Shares of conglomerate LVMH, Gucci-owner Kering, and British outerwear maker Burberry were among the worst performers, with week-to-date losses approaching 10% each. The wider European blue-chip index, Stoxx 600, was down nearly 3% Tuesday, after falling 1.6% on Monday.

The Middle East has been a driver of growth in the sector, which is battling a difficult macroeconomic backdrop, and many formerly best-selling brands are struggling to resonate with consumers.

The region’s strength, however, hasn’t been enough to offset weakness elsewhere, notably in China, and industry giants like LVMH and Kering are still struggling to get sales back on a positive track.

“The Middle East has been one of the few bright spots,” Morningstar analyst Jelena Sokolova told CNBC. “You have one area which was small, but which was very, very vibrant, and it’s being affected now.”

The U.S. and Israel launched widespread attacks on Iran over the weekend that killed the country’s Supreme Leader Ayatollah Ali Khamenei. Iran responded with retaliatory strikes, and the conflict now engulfs the wider Middle East region with no clear endpoint in sight.

U.S. President Donald Trump has said the war could last for four to five weeks, but that it could go on “far longer than that.”

Shares of Richemont, the owner of Cartier, Van Cleef, and Chloé, fell heavily on Monday and Tuesday, with a relatively big exposure to the region. 

But even with Middle East revenue exposure on average in the mid- to-high single digits for luxury brands, repercussions could spread if a conflict lasts for weeks or even months.

“If people don’t go back to normal, and we have more issues when it comes to sourcing oil and gas from the Gulf, then the probability of a recession globally could be increasing, and that would definitely dampen discretionary sectors like luxury,” Bernstein analyst Luca Solca told CNBC. 

If the war carries on for another six months, during which oil is significantly disrupted, “then this is very bad news,” he added. 

The ‘feel good’ factor

Luxury stocks come under pressure during times of heighted geopolitical and economic uncertainty because demand typically requires a “feel-good” backdrop and supportive consumer confidence, analysts say.

“Luxury demand relies on positive consumer confidence and constructive outlook of one’s future prospects, as well as the consumer experience which is often less transactional and more emotional,” RBC Capital Markets analysts wrote in a note to clients on Monday. “Conflict, shock, uncertainty and fear are not helpful in this context and can have a shortterm impact on luxury demand.” 

The impact on asset prices overall remains to be seen, but moves so far indicate that a hit, at least in the short term, is to be expected. 

There are massive uncertainties about a potential end to the conflict and when that would be, said Sokolova, however, also calling the market reaction “exaggerated” given the relatively small sales portion coming from the region. 

Travel disruption

Strikes between the U.S., Israel and Iran in the region have forced airlines to cancel thousands of flights. While some airlines said Monday they would resume a “limited number” of flights, aircraft remain largely grounded as the conflict enters its fourth day. 

The timing of the strikes also coincides with Ramadan, meaning that post-Ramadan travel may be disrupted if the conflict drags on. Travel from the Middle East after the month-long observance is predominantly to Europe, RBC said. 

“Given the timing of the Iran War conflict, and the current grounding of commercial flights, there may be a reluctance for Middle East consumers to travel post Ramadan in 2026 which would likely negatively impact a portion of luxury consumption in Europe.”

CNBC

Continue Reading

Business

Oil surges 35%, biggest weekly futures gain since 1983

U.S. crude oil on Friday posted its biggest weekly gain in futures trading history, as the escalating war in the Middle East has triggered a major disruption to global fuel supplies.

West Texas Intermediate futures surged 12.21%, or $9.89, to close at $90.90 per barrel. Global benchmark Brent rallied 8.52%, or $7.28, to settle at $92.69 per barrel.

U.S. crude soared 35.63% for the biggest weekly gain in the history of the futures contract dating back to 1983. Brent jumped about 28% for its biggest weekly gain since April 2020.

President Donald Trump on Friday demanded unconditional surrender from Iran, raising fears of a prolonged war that could wreak havoc on the global oil and gas market. The war has already brought traffic in the Strait of Hormuz, a critical shipping route for energy supplies, to a near standstill.

Qatar’s energy minister, Saad al-Kaabi, told The Financial Times on Friday that crude prices could reach $150 per barrel in the coming weeks if oil tankers were unable to pass through the Strait.

This could “bring down the economies of the world,” Kaabi said.

“Everybody that has not called for force majeure we expect will do so in the next few days that this continues,” Kaabi told the FT. “All exporters in the Gulf region will have to call force majeure. If they don’t, they are at some point going to pay the liability for that legally, and that’s their choice.”

The Trump administration on Friday announced a $20 billion insurance program for oil tankers in the Persian Gulf, though the measure did little to calm the crude market.

Iraq has shut down 1.5 million barrels per day of production, two Iraqi officials told Reuters Tuesday. Kuwait has also started cutting production after running out of storage space, people familiar with the matter told The Wall Street Journal on Friday.

“The market is shifting from pricing pure geopolitical risk to grappling with tangible operational disruption,” Natasha Kaneva, head of global commodities research at JPMorgan, told clients in a Friday note.

Production cuts could approach 6 million bpd by the end of next week if the Strait is not open to traffic, Kaneva said. JPMorgan expects the United Arab Emirates to show supply constraints next week.

The average price for a gallon of regular gasoline jumped nearly 27 cents in the last week through Thursday to $3.25, according to data from U.S. travel organization AAA

The war between Iran and the U.S. entered its seventh day on Friday. In a press conference on Thursday, U.S. Defense Secretary Pete Hegseth said the U.S. had “only just begun to fight.”

“Iran is hoping that we cannot sustain this, which is a really bad miscalculation,” he told reporters.

CNBC

Continue Reading

Trending