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212 Off-Road Vehicles Enters UAE Market Through Strategic Partnership with Legend Motors

As the exclusive strategic partner of the 212 brand in the UAE, Legend Holding Group, together with the brand’s global team, successfully hosted the 212 Global Strategy Launch Event in Dubai. The prestigious event was graced by the presence of His Excellency Ou Boqian, Consul General of the People’s Republic of China in Dubai, along with members of Middle Eastern royal families, business leaders, and prominent media representatives.

Guests highly praised the 212 brand’s product excellence and distinctive charm, while expressing strong recognition of Legend Holding Group’s localized strategy and operational capabilities in the region.

Honouring Tradition, Reviving the Spirit of Off-Road Adventure

First introduced in 1965, the 212 stands as China’s first independently developed off-road vehicle and a symbol of resilience across generations. From border patrols to desert expeditions, its iconic boxy design and robust engine have long represented the nation’s spirit of perseverance.

After six decades, the all-new 212 T01 continues the legendary “One Arch, Two Circles, Three Horizontals, Four Verticals” design philosophy, reimagined with superior performance and a global outlook. More than a vehicle, it is a companion of its time, embodying the strength, courage, and pioneering spirit of the East as it ventures across every frontier of the world.

About Legend Holding Group

Legend Holding Group is one of the leading automotive distribution and service groups in the Middle East, with over 20 years of industry experience and extensive local resources. The Group is dedicated to introducing exceptional automotive brands to the Middle East and providing customers with comprehensive automotive lifestyle solutions.

Deep Market Roots, Corporate Commitment

With over 20 years of deep market experience in the Middle East, Legend Holding Group has played a pivotal role in ensuring the success of the 212 brand’s regional launch. Leveraging its strong local resources, the Group ensured that every aspect of the event met international standards.

Legend Holding Group has already completed a comprehensive rollout plan for the 212 brand across the Middle East. The flagship showroom in Dubai is set to open in November, with the first fleet of display and test-drive vehicles already in place. Additionally, two exclusive Middle East editions, the “Falcon” and “Pioneer”, made their debut at the event, drawing widespread attention and acclaim.

Strengthening Service Systems, Delivering Market Promises

To safeguard customer satisfaction, Legend Holding Group has pledged to establish a comprehensive after-sales service network. This includes setting up a regional parts center for efficient supply, forming a dedicated local service team to offer full sales and after-sales support, and introducing warranty and financing programs tailored to the needs of Middle Eastern customers.

These initiatives reflect Legend Holding Group’s long-term commitment to the region and its dedication to delivering a premium, worry-free ownership experience.

Enhancing Strategic Synergy, Shaping a Shared Future

Mr. Zheng Kai, Founder of Legend Holding Group, stated:

“We firmly believe that the combination of 212’s exceptional product strength and our extensive local experience will drive remarkable success in the Middle East. We will continue to invest in resources, enhance our service network, and strive to make 212 the most trusted off-road brand among Middle Eastern consumers.”

Mr. Lu Yunran, General Manager of 212 Off-Road Vehicles, added:

“Looking ahead, we will uphold long-term partnership principles, innovate with sincerity, and move forward with determination. Together with our partners, we will carve new paths, explore the unknown, and enable global users to experience the adventure of driving this classic Chinese off-road icon to every corner of the world.”

The success of this event is a testament to the seamless collaboration between Legend Holding Group and the 212 brand. From event planning to on-site execution, both teams worked hand-in-hand to overcome cultural and logistical challenges, delivering a truly world-class automotive showcase.

Moving forward, Legend Holding Group and 212 will continue to strengthen their partnership, improve localization efforts, and jointly expand their presence in the Middle East market.

From Product Sales to a User-Driven Experience

At the global launch event, 212 showcased its complete lineup of rugged vehicles, each engineered to deliver pure mechanical strength and unmatched off-road capability. Built with a focus on durability, power, and control, the 212 represents a true return to the essence of off-road driving — where reliability and performance come before anything else.

Legend Motors is fully committed to bringing this spirit to the Middle East, offering vehicles that reflect the region’s passion for toughness and adventure. From compact three-door models to multifunctional pickups, SUVs, and hardcore off-roaders, each 212 is crafted to withstand extreme conditions and meet the real demands of drivers who live for the thrill of the terrain.

This philosophy forms the foundation of Legend Motors’ approach — delivering vehicles built on three enduring principles: Performance, Durability, and Everyday Usability. With their robust mechanical engineering and timeless design, Legend Motors ensures that every 212 vehicle not only meets but exceeds the expectations of off-road enthusiasts and everyday adventurers across the region.

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Business

UAE President to Begin Working Visit to India

UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan will begin a working visit to the Republic of India tomorrow.

During the visit, His Highness will hold talks with His Excellency Narendra Modi, Prime Minister of India, to explore opportunities to strengthen bilateral cooperation, reflecting the longstanding ties and Comprehensive Strategic and Economic Partnerships between the two countries.

WAM

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UAE records key gains in energy, infrastructure, housing in 2025

The United Arab Emirates reported significant growth across its energy, infrastructure, maritime transport, housing and digital transformation sectors in 2025, underscoring its ability to pair long-term planning with execution on the ground.

The achievements reflect a government approach built on innovation, operational efficiency and improving quality of life, demonstrating the ability to translate national strategies into tangible results that strengthen the country’s competitiveness.

In the housing sector, the Ministry of Energy and Infrastructure issued 3,567 housing support decisions with a total value of AED2.546 billion. These decisions included housing grants, loans, and housing financing solutions.

These efforts contributed to an unprecedented achievement, as the homeownership rate among UAE citizens rose to 91 percent, one of the highest rates globally. The UAE also won, for the first time, the presidency of the United Nations Human Settlements Programme (UN-Habitat) General Assembly and secured membership on its Executive Council.

As for the energy sector, 2025 marked the launch of the Global Energy Efficiency Alliance, which attracted the participation of more than 40 countries and international organisations—an initiative that underscores the UAE’s advanced role in leading global dialogues on reducing consumption and enhancing efficiency.

The year also witnessed the publication of the State of Energy Report 2025, the election of the UAE as a member of the Water Council of the Organisation of Islamic Cooperation (OIC), and the launch of a guidance manual for supporting domestic workers in eight languages to raise community awareness of responsible consumption practices.

The implementation of the National Energy and Water Demand Management Programme 2050 further reaffirmed the ministry’s commitment to reducing energy demand by 42 percent–45 percent by 2050, through a comprehensive portfolio of projects and initiatives spanning the industrial, agricultural, built environment, and transport sectors.

In the infrastructure and transport sectors, the Ministry worked on developing the National Agenda for Addressing Traffic Congestion, which includes a portfolio of national transport and road projects valued at over AED170 billion through 2030.

The Ministry’s plan targets a 73 percent improvement in the efficiency of federal roads over the next five years, through the implementation of the Emirates Road upgrading and capacity enhancement project, with an investment of AED750 million. The plan also includes increasing the capacity of Al Ittihad Road by 60 percent and Sheikh Mohammed bin Zayed Road by 45 percent.

Additionally, the plan includes a feasibility study for the construction of the Fourth Federal Road, extending 120 kilometres with a capacity of up to 360,000 trips per day.

Moreover, the Ministry completed five major transformational projects, which are the humanisation of buildings and their transformation into healthy, well-being–supportive environments, the development of the Green Recycling Yards Project, the advancement of green industrial transformation, the implementation of the Sustainable Farm Irrigation Project, and the recycling of electric and hybrid vehicle batteries.

The UAE also continued to strengthen its global maritime presence by hosting the World Maritime Day Parallel Event and launching the National Maritime Navigation Centre, in addition to being re-elected for the fifth consecutive term to Category “B” membership of the International Maritime Organisation (IMO).

The Ministry also won 41 local, regional, and international awards and obtained 19 ISO certifications, underscoring the maturity of its administrative systems and the quality of its operational processes.

In support of enhanced community engagement, the Ministry held 30 customer council meetings across the Emirates and signed 26 agreements and memoranda of understanding to expand partnerships, knowledge exchange, and amplify the impact of national projects. The year also witnessed the launch of the first fully integrated digital government services centre in Fujairah.

“The year 2025 represents an important milestone in the development journey of the energy, infrastructure, transport, and housing sectors in the UAE,” said Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure. “We witnessed tangible progress in the implementation of strategic projects that reflect the vision of our wise leadership in building an integrated, more efficient, and sustainable ecosystem capable of supporting economic growth and enhancing quality of life.”

“Our efforts have focused on strengthening the readiness of federal infrastructure, improving the efficiency of the energy system, and developing advanced housing solutions that align with the needs of citizens and their future aspirations,” he said.

Al Mazrouei added that the achievements realised in 2025 confirm the Ministry’s ability to translate national plans into concrete, data-driven results by adopting a work model based on effective governance, efficient resource management, and the expansion of local, regional, and international partnerships.”

“We commence 2026 confidently, building on clear results and solid foundations, while reaffirming our commitment to supporting the objectives of the ‘We the UAE 2031’ Vision, on the path toward the UAE Centennial 2071. The Ministry will continue its work to ensure advanced infrastructure, a sustainable energy sector, and flexible housing solutions that collectively enhance the country’s competitiveness and leadership at both the regional and global levels,” he noted.

WAM

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Industry Ministry, WEF Partner on Global Minerals

The Ministry of Industry and Mineral Resources and the World Economic Forum announced a cooperation agreement signed on the sidelines of the Future Minerals Forum (FMF) in Riyadh. The signing took place in the presence of Minister of Industry and Mineral Resources Bandar Alkhorayef, FMF Chief Executive Ali Al-Mutairi, and World Economic Forum Executive Committee Member Fernando J. Gómez.
Under the agreement, the cooperation will run until September 2027, with FMF serving as the central and principal platform for implementation and management of the related dialogue. The cooperation aims to unify efforts to strengthen partnerships around critical minerals required for energy and other technologies, contributing to the assurance of resilient, sustainable, and responsible mineral supplies aligned with industrial objectives and the energy transition. According to the agreement, the initiative will be overseen by a joint executive committee comprising representatives from the ministry and the World Economic Forum.
The Future Minerals Forum and the World Economic Forum will support efforts to mobilize the public and private sectors to enhance resilience, transparency, and capacity building across mineral value chains. This includes developing and disseminating insights and knowledge on mineral traceability and policy options to increase supply. These insights are intended to complement FMF’s ongoing initiatives to advance standards and best practices in the sector.
The minister affirmed that this partnership represents a pivotal step toward advancing FMF’s objectives in building a more sustainable and equitable global minerals ecosystem, emphasizing that cooperation with the World Economic Forum embodies the Kingdom of Saudi Arabia’s vision to become a key hub within global mineral value chains.
Gómez expressed optimism about the cooperation with the ministry, stressing that securing resilient and sustainable mineral supplies requires close collaboration across sectors and borders, and that this partnership will help unlock the potential of mineral resources as drivers of sustainable growth and shared prosperity.
This cooperation further strengthens the Kingdom’s ongoing efforts to advance international collaboration on minerals. Since the launch of the Future Minerals Forum in 2022, it has become a global platform that has helped shape the future of minerals and provides a space for cross-sector dialogue that supports action and leadership in mineral traceability and sustainability.
The ministry, the World Economic Forum, and the Future Minerals Forum will leverage this agreement to enhance cooperation between governments and the private sector, support enabling policies, best practices, and innovations across mineral supply chains, address sustainability and efficiency challenges, and strengthen environmental, social, and corporate governance standards.
The agreement reflects the World Economic Forum’s role as a neutral, non-profit international organization that supports cross-sector cooperation and promotes solution-oriented dialogue to ensure resource sustainability and inclusive growth. The project’s outcomes and insights are expected to contribute to the sixth edition of FMF, to be hosted in Riyadh in January 2027.
It is noteworthy that FMF brings together, through the government-led ministerial roundtable, senior government representatives, policymakers, industry leaders, non-governmental organizations, academic institutions, and stakeholders across the mineral value chain to address sector challenges, enhance investment opportunities, and ensure responsible and resilient mineral supplies.
— SPA

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