Business
Spot fake Rolexes, gold, diamonds easily: How to tell what’s real when you shop
Shoppers in the UAE move through some of the world’s most trusted luxury retail spaces, from watch boutiques to jewellery counters. It’s a strong market for buying high-value items, but even here it helps to know how to separate genuine pieces from convincing imitations.
Counterfeiters are getting increasingly sophisticated. For high-value items like luxury watches, gold, and diamonds, the most definitive way to confirm authenticity is to seek an expert appraisal or buy from an authorized dealer.
What makes luxury watches authentic
Before focusing on Rolex, it’s important to understand what makes any luxury watch authentic. As Paul Altieri, founder and CEO of Bob’s Watches, explains: “Look for quality of craftsmanship. Both companies make watches of superior workmanship. The quality of the dial, the polishing of the case, and the font (writing on the dial) will be perfect on an authentic timepiece.”
A genuine luxury watch feels substantial because it is built from dense, high-quality metals. Counterfeit watches often feel unusually light or hollow. The movement offers another early signal. Automatic watches typically show a smooth, continuous sweep of the second hand, not the sharp tick associated with quartz mechanisms. Any jumping or stuttering of the seconds hand should prompt closer inspection.
Examining the dial can also expose inconsistencies. Authentic watches use crisp printing and perfectly aligned markers. Smudged text, uneven fonts or shifted indices are common indicators of a fake. Packaging and paperwork matter too; mismatched booklets, poor-quality printing or missing authenticity cards can signal that something isn’t right.
Why Rolex requires an even closer look
Rolex is one of the most counterfeited luxury brands anywhere in the world, and that makes attention to detail essential. Altieri highlights the significance of these details: “The attention to detail on a genuine luxury watch is simply phenomenal—it’s jewelry that moves. If you see any sloppiness in the printing, the alignment, or the finish, you’re looking at a fake.”
A real Rolex is powered by an automatic movement that produces a smooth, uninterrupted sweep of the seconds hand. It should run silently or with only the faintest hum. A fake often reveals itself through a jerky tick-tock motion or an audible ticking sound associated with cheaper quartz movements. Weight is another strong indicator. Rolex cases and bracelets are machined from high-grade metals, giving the watch a firm, balanced feel. Counterfeits often rely on lightweight alloys that feel hollow.
Rolex dials provide further clues. Authentic models feature sharp, clean text, consistent fonts and accurate marker alignment. Any blurring or misplacement is a warning sign. Once you know these cues, the brand’s more technical identifiers become even more meaningful.
Rolex features that are hard to fake
These Rolex-specific details are among the most reliable authenticity checkpoints:
Cyclops lens
- Genuine Rolex watches use a convex Cyclops lens that magnifies the date 2.5×.
- Many fakes offer weaker magnification, often around 1.5×, or distort the numbers.
Serial, model numbers
- Authentic engravings are deep and sharply cut, either between the lugs or on the inner bezel (“ROLEX ROLEX ROLEX”).
- Fakes often use shallow, uneven or acid-etched markings.
Caseback construction
- Most Rolex models feature a solid, unengraved metal caseback.
- Exhibition casebacks or decorative engravings are almost always counterfeit.
Micro-etched crown
- Since 2002, Rolex has added a tiny crown logo micro-etched at the six o’clock position on the crystal.
- On fakes, this is usually missing or poorly executed.
What to look for when assessing gold
Gold authentication begins with the hallmark, something jewellers emphasise repeatedly. As one certified appraiser notes: “Hallmarking is the first line of defense. If a piece is unmarked or the mark is worn, density testing becomes critical because gold’s specific gravity is one of its hardest characteristics to fake cheaply.”
Real gold is dense, non-magnetic and non-reactive. Authentic pieces typically carry purity marks such as 10K, 14K, 18K, or fineness levels like 375, 585, 750, 999. Fake or plated items may show markings such as GP, GF or GEP, or no hallmark at all.
Additional checks strengthen your assessment. Gold should feel heavy for its size and sink immediately when placed in water. Strong attraction to a magnet suggests a base-metal core. Real gold does not tarnish, so if plating has worn away to reveal another colour, the piece is likely fake. Pure gold also does not cause skin discoloration; green or black marks indicate the presence of other metals.
How to evaluate diamonds pre-buy
The most revealing test for a diamond involves how it handles heat — something gemologists stress. A GIA expert explains: “A diamond’s ability to transmit heat is its tell-all. The fog test is a simple way to test for thermal conductivity at home, but for a true measure of fire and clarity, a professional inspection is irreplaceable.”
Diamonds disperse heat rapidly, so when you breathe on one, the fog clears almost instantly. If it lingers, the stone may be an imitation. The dot test adds another clue: place the diamond flat-side down on a dot drawn on white paper. Real diamonds refract light strongly, preventing the dot from appearing clearly. If you can see it sharply, the stone is likely not genuine.
True diamonds display a mix of white brilliance and controlled flashes of colour. Many simulants look overly rainbow-like or dull. Density can also assist evaluation; real diamonds sink immediately in water, while some fakes float or hang. Finally, setting quality matters. Authentic diamonds are typically set in gold or platinum stamped with 10K, 14K, 18K, PT, Plat, 585, 750, 950. Cheap or flimsy settings raise doubts about the stone itself.
Key takeaways for UAE buyers
Across luxury watches, gold and diamonds, slow, careful inspection remains your best protection. Weight, alignment, magnification, hallmarks, refraction and setting quality all express authenticity.
Anything that feels too light, misaligned or poorly finished deserves closer attention. And for high-value purchases, professional verification remains the most reliable safeguard.
Gulf News
Business
UAE President to Begin Working Visit to India
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan will begin a working visit to the Republic of India tomorrow.
During the visit, His Highness will hold talks with His Excellency Narendra Modi, Prime Minister of India, to explore opportunities to strengthen bilateral cooperation, reflecting the longstanding ties and Comprehensive Strategic and Economic Partnerships between the two countries.
WAM
Business
UAE records key gains in energy, infrastructure, housing in 2025
The United Arab Emirates reported significant growth across its energy, infrastructure, maritime transport, housing and digital transformation sectors in 2025, underscoring its ability to pair long-term planning with execution on the ground.
The achievements reflect a government approach built on innovation, operational efficiency and improving quality of life, demonstrating the ability to translate national strategies into tangible results that strengthen the country’s competitiveness.
In the housing sector, the Ministry of Energy and Infrastructure issued 3,567 housing support decisions with a total value of AED2.546 billion. These decisions included housing grants, loans, and housing financing solutions.
These efforts contributed to an unprecedented achievement, as the homeownership rate among UAE citizens rose to 91 percent, one of the highest rates globally. The UAE also won, for the first time, the presidency of the United Nations Human Settlements Programme (UN-Habitat) General Assembly and secured membership on its Executive Council.
As for the energy sector, 2025 marked the launch of the Global Energy Efficiency Alliance, which attracted the participation of more than 40 countries and international organisations—an initiative that underscores the UAE’s advanced role in leading global dialogues on reducing consumption and enhancing efficiency.
The year also witnessed the publication of the State of Energy Report 2025, the election of the UAE as a member of the Water Council of the Organisation of Islamic Cooperation (OIC), and the launch of a guidance manual for supporting domestic workers in eight languages to raise community awareness of responsible consumption practices.
The implementation of the National Energy and Water Demand Management Programme 2050 further reaffirmed the ministry’s commitment to reducing energy demand by 42 percent–45 percent by 2050, through a comprehensive portfolio of projects and initiatives spanning the industrial, agricultural, built environment, and transport sectors.
In the infrastructure and transport sectors, the Ministry worked on developing the National Agenda for Addressing Traffic Congestion, which includes a portfolio of national transport and road projects valued at over AED170 billion through 2030.
The Ministry’s plan targets a 73 percent improvement in the efficiency of federal roads over the next five years, through the implementation of the Emirates Road upgrading and capacity enhancement project, with an investment of AED750 million. The plan also includes increasing the capacity of Al Ittihad Road by 60 percent and Sheikh Mohammed bin Zayed Road by 45 percent.
Additionally, the plan includes a feasibility study for the construction of the Fourth Federal Road, extending 120 kilometres with a capacity of up to 360,000 trips per day.
Moreover, the Ministry completed five major transformational projects, which are the humanisation of buildings and their transformation into healthy, well-being–supportive environments, the development of the Green Recycling Yards Project, the advancement of green industrial transformation, the implementation of the Sustainable Farm Irrigation Project, and the recycling of electric and hybrid vehicle batteries.
The UAE also continued to strengthen its global maritime presence by hosting the World Maritime Day Parallel Event and launching the National Maritime Navigation Centre, in addition to being re-elected for the fifth consecutive term to Category “B” membership of the International Maritime Organisation (IMO).
The Ministry also won 41 local, regional, and international awards and obtained 19 ISO certifications, underscoring the maturity of its administrative systems and the quality of its operational processes.
In support of enhanced community engagement, the Ministry held 30 customer council meetings across the Emirates and signed 26 agreements and memoranda of understanding to expand partnerships, knowledge exchange, and amplify the impact of national projects. The year also witnessed the launch of the first fully integrated digital government services centre in Fujairah.
“The year 2025 represents an important milestone in the development journey of the energy, infrastructure, transport, and housing sectors in the UAE,” said Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure. “We witnessed tangible progress in the implementation of strategic projects that reflect the vision of our wise leadership in building an integrated, more efficient, and sustainable ecosystem capable of supporting economic growth and enhancing quality of life.”
“Our efforts have focused on strengthening the readiness of federal infrastructure, improving the efficiency of the energy system, and developing advanced housing solutions that align with the needs of citizens and their future aspirations,” he said.
Al Mazrouei added that the achievements realised in 2025 confirm the Ministry’s ability to translate national plans into concrete, data-driven results by adopting a work model based on effective governance, efficient resource management, and the expansion of local, regional, and international partnerships.”
“We commence 2026 confidently, building on clear results and solid foundations, while reaffirming our commitment to supporting the objectives of the ‘We the UAE 2031’ Vision, on the path toward the UAE Centennial 2071. The Ministry will continue its work to ensure advanced infrastructure, a sustainable energy sector, and flexible housing solutions that collectively enhance the country’s competitiveness and leadership at both the regional and global levels,” he noted.
WAM
Business
Industry Ministry, WEF Partner on Global Minerals
The Ministry of Industry and Mineral Resources and the World Economic Forum announced a cooperation agreement signed on the sidelines of the Future Minerals Forum (FMF) in Riyadh. The signing took place in the presence of Minister of Industry and Mineral Resources Bandar Alkhorayef, FMF Chief Executive Ali Al-Mutairi, and World Economic Forum Executive Committee Member Fernando J. Gómez.
Under the agreement, the cooperation will run until September 2027, with FMF serving as the central and principal platform for implementation and management of the related dialogue. The cooperation aims to unify efforts to strengthen partnerships around critical minerals required for energy and other technologies, contributing to the assurance of resilient, sustainable, and responsible mineral supplies aligned with industrial objectives and the energy transition. According to the agreement, the initiative will be overseen by a joint executive committee comprising representatives from the ministry and the World Economic Forum.
The Future Minerals Forum and the World Economic Forum will support efforts to mobilize the public and private sectors to enhance resilience, transparency, and capacity building across mineral value chains. This includes developing and disseminating insights and knowledge on mineral traceability and policy options to increase supply. These insights are intended to complement FMF’s ongoing initiatives to advance standards and best practices in the sector.
The minister affirmed that this partnership represents a pivotal step toward advancing FMF’s objectives in building a more sustainable and equitable global minerals ecosystem, emphasizing that cooperation with the World Economic Forum embodies the Kingdom of Saudi Arabia’s vision to become a key hub within global mineral value chains.
Gómez expressed optimism about the cooperation with the ministry, stressing that securing resilient and sustainable mineral supplies requires close collaboration across sectors and borders, and that this partnership will help unlock the potential of mineral resources as drivers of sustainable growth and shared prosperity.
This cooperation further strengthens the Kingdom’s ongoing efforts to advance international collaboration on minerals. Since the launch of the Future Minerals Forum in 2022, it has become a global platform that has helped shape the future of minerals and provides a space for cross-sector dialogue that supports action and leadership in mineral traceability and sustainability.
The ministry, the World Economic Forum, and the Future Minerals Forum will leverage this agreement to enhance cooperation between governments and the private sector, support enabling policies, best practices, and innovations across mineral supply chains, address sustainability and efficiency challenges, and strengthen environmental, social, and corporate governance standards.
The agreement reflects the World Economic Forum’s role as a neutral, non-profit international organization that supports cross-sector cooperation and promotes solution-oriented dialogue to ensure resource sustainability and inclusive growth. The project’s outcomes and insights are expected to contribute to the sixth edition of FMF, to be hosted in Riyadh in January 2027.
It is noteworthy that FMF brings together, through the government-led ministerial roundtable, senior government representatives, policymakers, industry leaders, non-governmental organizations, academic institutions, and stakeholders across the mineral value chain to address sector challenges, enhance investment opportunities, and ensure responsible and resilient mineral supplies.
— SPA
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