Business
212 Off-Road Vehicles Enters UAE Market Through Strategic Partnership with Legend Motors
As the exclusive strategic partner of the 212 brand in the UAE, Legend Holding Group, together with the brand’s global team, successfully hosted the 212 Global Strategy Launch Event in Dubai. The prestigious event was graced by the presence of His Excellency Ou Boqian, Consul General of the People’s Republic of China in Dubai, along with members of Middle Eastern royal families, business leaders, and prominent media representatives.
Guests highly praised the 212 brand’s product excellence and distinctive charm, while expressing strong recognition of Legend Holding Group’s localized strategy and operational capabilities in the region.

Honouring Tradition, Reviving the Spirit of Off-Road Adventure
First introduced in 1965, the 212 stands as China’s first independently developed off-road vehicle and a symbol of resilience across generations. From border patrols to desert expeditions, its iconic boxy design and robust engine have long represented the nation’s spirit of perseverance.
After six decades, the all-new 212 T01 continues the legendary “One Arch, Two Circles, Three Horizontals, Four Verticals” design philosophy, reimagined with superior performance and a global outlook. More than a vehicle, it is a companion of its time, embodying the strength, courage, and pioneering spirit of the East as it ventures across every frontier of the world.
About Legend Holding Group
Legend Holding Group is one of the leading automotive distribution and service groups in the Middle East, with over 20 years of industry experience and extensive local resources. The Group is dedicated to introducing exceptional automotive brands to the Middle East and providing customers with comprehensive automotive lifestyle solutions.
Deep Market Roots, Corporate Commitment
With over 20 years of deep market experience in the Middle East, Legend Holding Group has played a pivotal role in ensuring the success of the 212 brand’s regional launch. Leveraging its strong local resources, the Group ensured that every aspect of the event met international standards.
Legend Holding Group has already completed a comprehensive rollout plan for the 212 brand across the Middle East. The flagship showroom in Dubai is set to open in November, with the first fleet of display and test-drive vehicles already in place. Additionally, two exclusive Middle East editions, the “Falcon” and “Pioneer”, made their debut at the event, drawing widespread attention and acclaim.
Strengthening Service Systems, Delivering Market Promises
To safeguard customer satisfaction, Legend Holding Group has pledged to establish a comprehensive after-sales service network. This includes setting up a regional parts center for efficient supply, forming a dedicated local service team to offer full sales and after-sales support, and introducing warranty and financing programs tailored to the needs of Middle Eastern customers.
These initiatives reflect Legend Holding Group’s long-term commitment to the region and its dedication to delivering a premium, worry-free ownership experience.
Enhancing Strategic Synergy, Shaping a Shared Future
Mr. Zheng Kai, Founder of Legend Holding Group, stated:
“We firmly believe that the combination of 212’s exceptional product strength and our extensive local experience will drive remarkable success in the Middle East. We will continue to invest in resources, enhance our service network, and strive to make 212 the most trusted off-road brand among Middle Eastern consumers.”
Mr. Lu Yunran, General Manager of 212 Off-Road Vehicles, added:
“Looking ahead, we will uphold long-term partnership principles, innovate with sincerity, and move forward with determination. Together with our partners, we will carve new paths, explore the unknown, and enable global users to experience the adventure of driving this classic Chinese off-road icon to every corner of the world.”
The success of this event is a testament to the seamless collaboration between Legend Holding Group and the 212 brand. From event planning to on-site execution, both teams worked hand-in-hand to overcome cultural and logistical challenges, delivering a truly world-class automotive showcase.
Moving forward, Legend Holding Group and 212 will continue to strengthen their partnership, improve localization efforts, and jointly expand their presence in the Middle East market.
From Product Sales to a User-Driven Experience
At the global launch event, 212 showcased its complete lineup of rugged vehicles, each engineered to deliver pure mechanical strength and unmatched off-road capability. Built with a focus on durability, power, and control, the 212 represents a true return to the essence of off-road driving — where reliability and performance come before anything else.
Legend Motors is fully committed to bringing this spirit to the Middle East, offering vehicles that reflect the region’s passion for toughness and adventure. From compact three-door models to multifunctional pickups, SUVs, and hardcore off-roaders, each 212 is crafted to withstand extreme conditions and meet the real demands of drivers who live for the thrill of the terrain.
This philosophy forms the foundation of Legend Motors’ approach — delivering vehicles built on three enduring principles: Performance, Durability, and Everyday Usability. With their robust mechanical engineering and timeless design, Legend Motors ensures that every 212 vehicle not only meets but exceeds the expectations of off-road enthusiasts and everyday adventurers across the region.
Business
Dubai gold dips again as global pressures cool recent rally
Gold prices in Dubai eased on Thursday morning, giving shoppers a small breather after several sessions of elevated prices earlier this month.
The 24-karat rate stood at Dh619.75 per gram at around 9.30 am on Thursday, down from Dh623.75 recorded a day earlier. The 22-karat price dropped to Dh574, down from Dh577.50 on Wednesday.
The decline reflects broader global moves in bullion markets after recent US economic data shifted expectations for interest rates and strengthened the dollar.
Recent price swings
Gold prices in Dubai have moved sharply through February and early March, showing how quickly global events are feeding into local jewellery rates.
Mid-February levels were closer to Dh600 per gram for 24-karat gold, with prices around Dh596 on February 12 before gradually climbing above Dh600 in the following days. The rally gathered pace toward the end of the month when prices moved past Dh620, and by February 28, the 24-karat rate had climbed to around Dh636.
The start of March saw an even sharper surge, with prices briefly jumping above Dh640 on March 2, marking one of the highest levels seen this year. Gains proved short-lived. Rates pulled back in the following sessions, falling toward the Dh615 range by March 9 before rebounding again above Dh620 earlier this week.
GN
Business
Luxury Shares Drop on Middle East Conflict Fears
Luxury stocks were among the hardest hit sectors early Tuesday, with European markets heading for another day of losses as the conflict in the Middle East intensified overnight.
Shares of conglomerate LVMH, Gucci-owner Kering, and British outerwear maker Burberry were among the worst performers, with week-to-date losses approaching 10% each. The wider European blue-chip index, Stoxx 600, was down nearly 3% Tuesday, after falling 1.6% on Monday.
The Middle East has been a driver of growth in the sector, which is battling a difficult macroeconomic backdrop, and many formerly best-selling brands are struggling to resonate with consumers.
The region’s strength, however, hasn’t been enough to offset weakness elsewhere, notably in China, and industry giants like LVMH and Kering are still struggling to get sales back on a positive track.
“The Middle East has been one of the few bright spots,” Morningstar analyst Jelena Sokolova told CNBC. “You have one area which was small, but which was very, very vibrant, and it’s being affected now.”
The U.S. and Israel launched widespread attacks on Iran over the weekend that killed the country’s Supreme Leader Ayatollah Ali Khamenei. Iran responded with retaliatory strikes, and the conflict now engulfs the wider Middle East region with no clear endpoint in sight.
U.S. President Donald Trump has said the war could last for four to five weeks, but that it could go on “far longer than that.”
Shares of Richemont, the owner of Cartier, Van Cleef, and Chloé, fell heavily on Monday and Tuesday, with a relatively big exposure to the region.
But even with Middle East revenue exposure on average in the mid- to-high single digits for luxury brands, repercussions could spread if a conflict lasts for weeks or even months.
“If people don’t go back to normal, and we have more issues when it comes to sourcing oil and gas from the Gulf, then the probability of a recession globally could be increasing, and that would definitely dampen discretionary sectors like luxury,” Bernstein analyst Luca Solca told CNBC.
If the war carries on for another six months, during which oil is significantly disrupted, “then this is very bad news,” he added.
The ‘feel good’ factor
Luxury stocks come under pressure during times of heighted geopolitical and economic uncertainty because demand typically requires a “feel-good” backdrop and supportive consumer confidence, analysts say.
“Luxury demand relies on positive consumer confidence and constructive outlook of one’s future prospects, as well as the consumer experience which is often less transactional and more emotional,” RBC Capital Markets analysts wrote in a note to clients on Monday. “Conflict, shock, uncertainty and fear are not helpful in this context and can have a shortterm impact on luxury demand.”
The impact on asset prices overall remains to be seen, but moves so far indicate that a hit, at least in the short term, is to be expected.
There are massive uncertainties about a potential end to the conflict and when that would be, said Sokolova, however, also calling the market reaction “exaggerated” given the relatively small sales portion coming from the region.
Travel disruption
Strikes between the U.S., Israel and Iran in the region have forced airlines to cancel thousands of flights. While some airlines said Monday they would resume a “limited number” of flights, aircraft remain largely grounded as the conflict enters its fourth day.
The timing of the strikes also coincides with Ramadan, meaning that post-Ramadan travel may be disrupted if the conflict drags on. Travel from the Middle East after the month-long observance is predominantly to Europe, RBC said.
“Given the timing of the Iran War conflict, and the current grounding of commercial flights, there may be a reluctance for Middle East consumers to travel post Ramadan in 2026 which would likely negatively impact a portion of luxury consumption in Europe.”
CNBC
Business
Oil surges 35%, biggest weekly futures gain since 1983
U.S. crude oil on Friday posted its biggest weekly gain in futures trading history, as the escalating war in the Middle East has triggered a major disruption to global fuel supplies.
West Texas Intermediate futures surged 12.21%, or $9.89, to close at $90.90 per barrel. Global benchmark Brent rallied 8.52%, or $7.28, to settle at $92.69 per barrel.
U.S. crude soared 35.63% for the biggest weekly gain in the history of the futures contract dating back to 1983. Brent jumped about 28% for its biggest weekly gain since April 2020.
President Donald Trump on Friday demanded unconditional surrender from Iran, raising fears of a prolonged war that could wreak havoc on the global oil and gas market. The war has already brought traffic in the Strait of Hormuz, a critical shipping route for energy supplies, to a near standstill.
Qatar’s energy minister, Saad al-Kaabi, told The Financial Times on Friday that crude prices could reach $150 per barrel in the coming weeks if oil tankers were unable to pass through the Strait.
This could “bring down the economies of the world,” Kaabi said.
“Everybody that has not called for force majeure we expect will do so in the next few days that this continues,” Kaabi told the FT. “All exporters in the Gulf region will have to call force majeure. If they don’t, they are at some point going to pay the liability for that legally, and that’s their choice.”
The Trump administration on Friday announced a $20 billion insurance program for oil tankers in the Persian Gulf, though the measure did little to calm the crude market.
Iraq has shut down 1.5 million barrels per day of production, two Iraqi officials told Reuters Tuesday. Kuwait has also started cutting production after running out of storage space, people familiar with the matter told The Wall Street Journal on Friday.
“The market is shifting from pricing pure geopolitical risk to grappling with tangible operational disruption,” Natasha Kaneva, head of global commodities research at JPMorgan, told clients in a Friday note.
Production cuts could approach 6 million bpd by the end of next week if the Strait is not open to traffic, Kaneva said. JPMorgan expects the United Arab Emirates to show supply constraints next week.
The average price for a gallon of regular gasoline jumped nearly 27 cents in the last week through Thursday to $3.25, according to data from U.S. travel organization AAA
The war between Iran and the U.S. entered its seventh day on Friday. In a press conference on Thursday, U.S. Defense Secretary Pete Hegseth said the U.S. had “only just begun to fight.”
“Iran is hoping that we cannot sustain this, which is a really bad miscalculation,” he told reporters.
CNBC
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